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Ally has crafted an extensive advertising campaign for a jewelry brand that focuses on romantic couples with tragic endings. However, her company is now in a rush to come up with a fresh concept at the last minute. They bring in a freelancer named Jay to brainstorm ideas that might save both the campaign and the company's image. Ally, who feels a strong dislike for her job, can't help but dwell on her ex-boyfriend, who often posts about his new girlfriend on social media. This makes her feel deeply bitter about love, which is the opposite of Jay's passionate belief in romance and soulmates.
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