The video post-production services category is anticipated to grow at a CAGR of 13% from 2023 to 2030. Technological advancements such as AI, machine learning, and AR and VR have transformed the way videos are edited post-production. Automating post-production tasks such as arrangements of visual and audio, color correction, adding visual effects, and finishing touches are reshaping the video content creation and distribution. Technologies such as virtual reality, 360-degree video, machine learning, and artificial intelligence are expected to play crucial roles in this category. Additionally, the shift in consumer preference towards mobile-first video and the rising importance of social media platforms as distribution channels are driving the growth in the category.

Real-time editing and collaboration are likely to boost over the forecast period. The rising cloud-based platforms and high-speed internet enables video editing teams to work remotely and collaborate on projects in real-time. This helps them to improve their productivity while enhancing the efficiency. Real-time editing enables instantaneous feedback, allowing a more creative and dynamic process.

Artificial Intelligence (AI) has impacted various industries, including video production. It has been advantageous to various production aspects, such as automated editing, image upscaling, and noise reduction. AI-powered algorithms can process vast amounts of data, making production tasks more efficient and cost-effective. It also enables to be more creative and flexible with respect to content creation and innovative kinds of storytelling. Additionally, with a rising focus on personalized content, service providers are increasingly moving towards tailoring media experiences to individual viewers. Dynamic metadata and adaptive editing techniques will enable customizing videos based on different preferences and languages.

Order your copy of the Video Post-Production Services Procurement Intelligence Report, 2023 - 2030, published by Grand View Research, to get more details regarding day one, quick wins, portfolio analysis, key negotiation strategies of key suppliers, and low-cost/best-cost sourcing analysis

The category is fragmented in nature. To obtain a competitive edge, key players in this industry are offering innovative services such as product/brand videos, social media videos, and animations. For instance, companies such as Levitate offer motion graphics, remote recording, multi-language editing, script writing, and isometric animation services. These additional offerings set them apart from competitors in the industry. Moreover, companies like Runway AI, Inc., are also helping service providers by offering AI-driven editing tools that help in achieving editing teams’ creative vision.

Film production companies and advertising agencies seeking video editing services often have a good understanding of the post-production process. This can give them more negotiating power in terms of pricing and service expectations. Switching costs between post-production service providers would be relatively low, especially if the services are similar. This can increase the bargaining power of buyers. However, high-quality video, unique and creative editing, and specialized services can lower their power.

Staff salary, IT and software costs, office rent, utilities, and editors' training costs are some of the key cost components in providing video post-production services. Other costs include IT maintenance costs, advertising and marketing costs, and travel costs. Video editing can cost, on average, USD 50 - 150 per hour. Software costs include expenses incurred for purchasing editing software and tools. Service providers usually charge per hour price. The price of rendering a 2-minute video can be around USD 30 to USD 75 per hour. The prices depend on the editing effects, duration of the process, and other factors.

Under sourcing intelligence, service providers have a complete in-house team of specialists in each field of editing, such as adding visual effects, animations, audio adjustments, color corrections, and experts for finishing touches. Video production companies carry out complete tasks from script writing to shooting, editing, and distribution. On the other hand, buyers such as film production houses, businesses, and organizations outsource their editing services, such as shooting and editing advertising videos, making animations, and other services. For instance, companies such as Apple, Amazon, Calamos Investments, PayPal, and many more companies outsource content creation services to BottleRocket Media. Training internal employees with new technologies in editing can be challenging for companies, and hence, they prefer outsourcing the services. Japan, China, and India are the preferred countries for sourcing services. Japan's post-production industry is highly competitive due to technological advancements, access to skilled talent, and the presence of well-known animation studios offering a range of services, from editing to visual effects, sound mixing, and color grading. China and India, on the other hand, have low-cost benefits due to cheap labor, production costs, and high-quality video production. 

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Video Post-Production Services Procurement Intelligence Report Scope

• Video Post-Production Services Category Growth Rate: CAGR of 13% from 2023 to 2030

• Pricing growth Outlook: 5% - 6% (annual)

• Pricing Models: Hourly pricing, competition-based pricing

• Supplier Selection Scope: Cost and pricing, past engagements, productivity, geographical presence

• Supplier selection criteria: Types of video production, technology/software used, quality, expertise in editing videos, years in services, regulatory compliance, and others.

• Report Coverage: Revenue forecast, supplier ranking, supplier matrix, emerging technology, pricing models, cost structure, competitive landscape, growth factors, trends, engagement, and operating model

Key companies 

• SPARKHOUSE

• Bottle Rocket Media

• Casual

• Levitate

• Blue Chalk Media

• Indigo Production

• Lambda Films

• Gardner Productions

• MBRELLA Films

• VeracityColab

• Kyro