Selling products online has now become easy with the availability of eCommerce development platforms. But, how will you promote your eCommerce website? Which digital channels should you use to make your marketing campaign successful? You can hire an eCommerce marketing agency NYC to get the best services.

Run paid ad campaigns for your digital shop

Although organic marketing will bring traffic to your shop, advertising is vital. You can take advantage of Google Shopping and showcase your products to consumers. It is also easy to join the Google for Retail platform. You have to create a Google Shopping Merchant Account. After signing in to your Google Ads account, you can set up your Shopping campaign. Create your advertising campaign and sell items. Create your ad group and design your creative copy. Creative agencies NYC will design the best advertisement for your campaign.

Other eCommerce marketing strategies

1. Use social platforms to promote your eCommerce business

Several eCommerce brands create their social media pages to connect with the target audience. They post content that draws the attention of potential customers. However, not every social platform is the right choice for your eCommerce business. 

You have to post visual content, such as product images. So, capturing clear and sharp images of products is important for your marketing purposes. Instagram is the best platform for digital retailers, as it lets you focus more on visual elements.

 Shoppable content published on social platforms allows visitors to purchase your products easily. So, it removes friction from the shopper’s buying journey.

2. Content marketing

Whether you develop textual or visual content, you need to run a content marketing campaign. Video marketing and blogging are effective strategies for improving your eCommerce website’s organic ranking. If you want to sell your eCommerce products online, consistent blogging will draw more visitors to your platform. Media agencies NYC know how to use digital channels to market your content.

3. Optimize your eCommerce product pages

SEO-friendly product page creation involves using keywords for the content. Make sure you have added your product’s name to your content. For instance, if you sell a wedding gown, your pages must be optimized for the search phrase ‘red bridesmaid dress’. Ensure you have put keywords into page titles and image Alt text.

4. Publish product-related YouTube videos

YouTube has several active users who like to watch videos of different brands. So, you can also upload your product videos to captivate your target audience. Your videos should be SEO-friendly to increase their ranking in the search results. Select highly searched keywords and determine the best topics for eCommerce videos. The best marketing agencies to work for eCommerce businesses recommend using tutorial videos. 

So, find the best ecommerce marketing agency in NYC and start your campaign.