Despite changes in Google's algorithm several times, one thing that has been consistent for many years is “Backlinks”. They are one of the essential components of search engine optimization for acquiring quality links. If you want to earn credibility for your website, then getting relevant links from the qualitative site is very important. 

Backlinks are one of the crucial elements if you want to get your website placed on the top of SERPs.So, today in this article, we will discuss backlinks and the various types that you should know for your SEO campaign. 

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 What is Backlink? 

Backlinks represent your business authority, they are considered as votes from other websites to your website. Basically, these are the links that you acquired from another relevant site. High-quality backlinks are majorly important for your business. If your business contains high-quality links, then it is more likely to be placed on the search engine top. 

That’s why try to acquire backlinks from high-domain authority sites, then only your website ranking would be improved 

Why Backlinks are Important in SEO?

Backlinks represent your website reputation, they are like a reward for your business. When Google sees high quality coming to your sites, it means your site is relevant and trustworthy for the users. Then it tries to rank your website on the top of search engine result pages. They essentially provide confirmation that the other websites trust your content. And, acquiring good and relevant backlinks from your partner sites significantly increases your website visibility on search engines. 

Build good quality backlinks for your business by hiring our Detroit SEO link-building experts and increasing the credibility of your website. 

Majorly, There are two types of backlinks that are No-follow and Do-follow, but it is hard to determine the no-follow and do-follow links in the website. Despite there are many other kinds of backlinks present in search engine optimization. Let's have a look. 

Do-follow Backlinks 

It is one of the most important types of links to get for SEO, as it represents that the information on the page is trustworthy. Do follow links on the website and sign Google that the content on the partner site is valuable and good for ranking on SERP. Whenever you build a link for your site, make sure to check whether it is do-follow or not. 

No-follow Backlinks 

Unlike do-follow links, no-follow links are not as much as important. Because they don’t pass the link juice between the two partners. No-follow links are used to tell the search engines that content on the site is to be ignored and not relevant to rank on the search engine result page. They were developed to combat spam and low-quality links.

Types of Backlinks that you should know for your SEO 

Editorial Backlink 

Editorial links can be very beneficial for your website. These are the inbound links that come from the news agency sites like New York Posts, Forbes, and many more. These kinds of links are very hard to get for your business. 

An editorial link originates from high-quality and relevant sites. Acquiring an editorial link is similar to the guest blogging activity. 

Guest Posts 

Guest Posts can be very beneficial and useful for your business. Guest posts are one of the safest backlink-building services, which means it is just like an agreement between the two companies, where one author will write guest posts for another website, then this website will post the article of the author and give them the do-follow link for their website. 

Business Profile Backlinks 

Whenever you build a digital business profile for your business, social networks, or business directories as well as review sites. This adds value to your business and search engines think that your business is relevant and present for a longer period. 

Links in Comments 

This is another marketing technique used by many SEO marketers which is putting links on comment sections of many blogs. It is one of the rare marketing techniques, that does not cost any but adds great value to your business. 

It can be easily built by commenting on other people’s blogs and technically placing the link on your website. 

Press Realease Backlink 

Press release creates brand awareness for your business. And, they can greatly add value to your business. Whenever you create a press release for your business, and your articles get published by your media outlets, you can use them to gain backlinks for your site. They can greatly enhance your website ranking of your site and will enhance your business credibility.

Types of Backlinks that You Should Avoid in SEO 

Not all the backlinks are good for your business and add value for your business. So, while building backlinks, make sure to have knowledge about what kind of backlinks are good and bad for your business. 

Irrelevant Backlinks 

Posting high-quality content on the site that is unrelated to your business niche, won’t boost your search engine ranking. You will not get any high rank by posting content on such types of sites. Furthermore, if the website is poor quality, then also won’t give you any benefit. So, before posting any article, just check whether the site is relevant to your business or not and check its domain authority as well. 

Paid Backlinks 

Editorial Posts and guest posts can be paid backlinks because buying backlinks for your business can be bad. If Google recognizes your backlink is paid, then it won’t rank your site on SERPs. Moreover, these technique goes against the Google Algorithms. 

The Conclusion 

So, we have come to the end of this article. Now, you might have understood, what kind of links are advantageous for your business and what are not. Before posting any article on the site, make sure to check the site's quality and its domain authority. One thing to remember is to just post articles on the site which is related to your business niche. 

FAQs 

What is a backlink in SEO?

Backlink is when one website links to your website. For example, you have submitted your article to another site and that site has given the links to your website. Then these link is called the backlink for your site. 

Which is the best type of Backlink?

The best type of backlinks are do-follow links means, these links represent your content and add value to your business. If your website has do-follow links, Google recognizes those websites as trustworthy and relevant. As a result, your website gets the topmost position on search engine result pages.