The orthodontic brackets market is witnessing strong growth globally due to the increasing demand for orthodontic treatment and growing consumer awareness about advanced cosmetic dental treatments. Orthodontic brackets are integral components used in orthodontic treatment to align and straighten teeth. These brackets are bonded to the front surfaces of teeth and worked in conjunction with archwires to exert controlled forces on teeth and help movement into desired positions.
Market Drivers
Growing youth population and demand for aesthetics
Young people across regions are increasingly opting for orthodontic treatments. As misaligned teeth are considered aesthetically unappealing, people now prefer straight teeth to enhance their smile and facial appearance. Self-esteem and confidence levels have also increased the demand for invisible braces and discreet Global Orthodontic Brackets devices. Advancements in clear brackets and lingual braces have further boosted cosmetic dentistry and driven the orthodontic brackets market growth globally.
Increasing prevalence of malocclusion disorders
Malocclusion refers to misaligned or improperly overlapped teeth that may cause significant oral health issues if left untreated. Statistics show majority of global populations suffer from malocclusion problems due to genetic factors or oral habits like tongued thrusting. Rising awareness about potential health complications arising from untreated malocclusions such as temporomandibular joint disorders is compelling more people to opt for corrective orthodontic therapies. This high prevalence of dental disorders drives the need for orthodontic brackets and wires used in orthodontic treatments.
Advancements in dental technologies
Orthodontic bracket manufacturers are constantly innovating and developing novel product formulations, alloys and designs to provide improved efficiency, aesthetics, discretion and patient comfort. New self-ligating brackets that eliminate elastic ties and speed up tooth movement have gained popularity in recent years. Additionally, innovations like 3D printed customized brackets customized for individual teeth alignment have augmented treatment outcomes. Continued investments in R&D of advanced orthodontic solutions will further stimulate the global orthodontic brackets industry.
Regional Insights
North America dominates the orthodontic brackets market currently owing to high consumer expenditure on dental aesthetics and established healthcare infrastructure. Europe holds the second largest revenue share and Asia Pacific is recognized as the fastest growing regional market due to increasing medical tourism and rising middle-class population with greater affordability for expensive orthodontic treatments in emerging countries like India and China. Latin America and Middle East & Africa also represent lucrative growth prospects for orthodontic bracket manufacturers with growing awareness levels regarding oral health and cosmetic dental advancements.
Segmentation Analysis
By Product Type
The metal brackets segment holds the dominant market share since conventional brackets are metal alloy made for strength, rigidity and affordability. However, ceramic and plastic brackets that mimic tooth color and minimally visibility are gaining widespread acceptance in cosmetic dentistry.
By Adhesive
The advanced dental adhesives used for secure bonding of brackets to enamel include resin-based composite adhesives, glass ionomer cements and resin-modified glass ionomer cements. An unset but tacky adhesive is applied to bracket base and teeth. Light or chemical cure renders the adhesive resilient yet detachable at the end of treatment.
Orthodontic Brackets Industry By End-User
Orthodontists form a major end-user group while dentists with orthodontic training also employ orthodontic brackets and archwires in general dental practices. With digital technologies like 3D printed aligners or DIY clear aligner therapy kits, direct-to-consumer end-users are also contributing to market revenues.
Competitive Landscape
The global orthodontic brackets market represents a fairly consolidated competition with leading players accounting for over half of total market shares. Major players operating in this space include 3M Company, Henry Schein Inc., Danaher Corporation (Ormco Corp.), Dentsply Sirona, American Orthodontics and Align Technology Inc.
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