Breast shells are breast-shaped shells that help new mothers maintain their breast size and shape after breastfeeding. Made from soft silicone or plastic, breast shells mimic the feeling of a baby suckling. They help prevent breast sagging and maintain lactation by simulating the sensation of nursing. Breast shells market share are worn inside bras to gently massage and support breasts during the weaning process. The increasing awareness about the benefits of breastfeeding and the need to maintain breast size and shape after weaning are driving the demand for breast shells among new mothers.
Breast Shells Market Share aid in lactation by simulating baby suckling and preventing breasts from loosening and sagging after weaning. Their gentle massage helps new mothers transition from nursing to not nursing with ease.
Key Takeaways
Key players operating in the breast shells market are Koninklijke Philips N.V, Medela LLC, Newell Brands, Ameda, and Pigeon Corporation.
Key opportunities in the market include growing awareness initiatives about health benefits of breastfeeding and innovations to make breast shells more effective in maintaining breast shape and comfort during the weaning period.
Global expansion strategies of major players such as agreements, partnerships, and new product launches will further aid in increasing the global footprint of the breast shells market over the forecast period.
Market Drivers
Breast Shells Market Size and Trends is increasing awareness among new mothers about maintaining breast shape and size post-breastfeeding through initiatives by public health organizations is a major factor driving the breast shells market growth. Use of breast shells helps simulate baby suckling sensation and prevent breasts from loosening after stopping breastfeeding.
Market Restraints
High cost of premium silicone breast shells may limit their adoption in price-sensitive markets, especially in developing nations. Availability of cheaper alternatives such as breast pads poses competition to breast shells.
Segment Analysis
Breast shells market can be broadly segmented into silicone breast shells and non-silicone breast shells. Silicone breast shells currently dominate the market, accounting for over 60% share. Silicone breast shells offer several advantages over non-silicone alternatives such as being lightweight, providing better comfort and being skin-friendly. They prevent breasts from sagging and retain their shape and size during and after breastfeeding. Their lightweight nature and highly stretchable property allows nursing mothers to conveniently use them. These factors have made silicone breast shells first choice of consumers, driving their increased adoption rates.
Global Analysis
North America currently leads the breast shells market, holding over 30% share. High awareness regarding women's health and breast care in countries like the US and Canada has boosted sales of breast shells in the region. Europe is the second largest market supported by improving healthcare infrastructure and rising participation of working women in countries such as Germany, UK, France and Italy. However, Asia Pacific is expected to witness highest growth during the forecast period owing to improving access to quality healthcare, rising birth rates and growing working women population in nations such as China, India and Japan. Rapid economic development has increased spending abilities of consumers in the region who are steadily opting for premium breast care products.
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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)
