The gastroenterology market consists of various medical devices that are used to diagnose and treat conditions associated with the gastrointestinal tract and associated organs. Gastrointestinal endoscopes allow doctors to examine the internal organs of the GI tract non-invasively and perform procedures. Capsule endoscopy enables exploration of parts of the small intestine beyond the reach of standard endoscopes. Biopsy forceps, snares, and ligators are routinely used endoscopic accessories helping in tissue extraction and polypectomy.

The Global Gastroenterology Market is estimated to be valued at US$ 35.12 Bn in 2025 and is expected to exhibit a CAGR of 6.1% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the gastroenterology market are Allied Digestive Health, Boston Scientific, Capital Digestive Care, CRH Medical, Iterative Scopes, Fujifilm Medical, Gastro Health, GI Alliance, Medtronic, Micro-Tech Endoscopy, Motus GI, Olympus, One GI, PE GI Solutions, Peak Gastroenterology Associates, Pentax Medical, Pinnacle GI Partners, Saneso, Surgical Innovations, Wision A.I. Key players are focusing on launching advanced endoscopy devices with improved imaging and therapeutic capabilities.

Gastroenterology Market Growth is increasing globally owing to the rising prevalence of digestive diseases. Various technological advancements in endoscopy such as capsule endoscopy, artificial intelligence, surgical robotics are further driving the market growth.

The gastroenterology market is expanding globally with significant growth witnessed in developing regions of Asia Pacific and Latin America. Major market players are investing in emerging countries and focusing on partnerships and acquisitions to strengthen their regional presence.

Market key trends

Artificial intelligence and robot-assisted endoscopy is one of the key trends in the gastroenterology market. AI tools are being integrated with endoscopy systems to provide real-time imaging enhancement, automatic detection of lesions, and navigation assistance during complex procedures. This helps in improving diagnostic accuracy and therapeutic outcomes. With further technological advances, AI is expected to transform gastrointestinal endoscopy practice.

Porter's Analysis
Threat of new entrants: Moderate. High capital requirements for R&D, manufacturing, and establishing a distribution network prevent ease of entry into the market.

Bargaining power of buyers: High. Large healthcare providers and institutions can exert pressure on pricing through their significant purchase volumes.

Bargaining power of suppliers: Moderate. Suppliers of raw materials and components have some bargaining power, but gastroenterology equipment manufacturers have alternative sourcing options.

Threat of new substitutes: Low. No major substitute technologies offer the same diagnostic and treatment capabilities as existing gastroenterology products and procedures.

Competitive rivalry: High. The market has many large and small players with intense competition on product innovation, pricing, and customer service.

Geographical Regions
North America accounts for the largest share of the market currently, due to high disease prevalence, supportive reimbursement policies, and the presence of major players in the region. Asia Pacific is expected to witness the fastest growth over the forecast period, fueled by rising healthcare expenditure, a huge patient population, and increasing awareness regarding gastrointestinal disorders.

Geographical Regions
The United States holds the major share of the global gastroenterology market currently, owing to the large disease burden, high adoption of advanced technologies, and significant per capita healthcare expenditure. However, China and India are poised to offer high growth opportunities during the forecast period, driven by improving access to healthcare services, a massive patient population, growing medical tourism, and rising disposable incomes

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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)