The lawn mower market has experienced significant growth in the recent years owing to increasing focus of homeowners as well as commercial sector towards landscaping and lawn care activities. Lawn mowers are widely used gardening equipment that help in trimming grass and maintaining even height of grass lawns. Riding lawn mowers and push lawn mowers are the commonly used product types that provide ease of use and precision in cutting grass. The increasing affordability of lawn mowers along with rising DIY culture have propelled their adoption among homeowners. Furthermore, development of smart and robotic lawn mowers integrated with advanced technologies is augmenting the market growth.

The Global lawn mower market is estimated to be valued at US$ 34.56 Billion in 2024 and is expected to exhibit a CAGR of 4.3% over the forecast period 2024.

Key Takeaways

Key players operating in the Lawn Mower Market are Husqvarna Group, MTD Products Inc., Robert Bosch GmbH, STIGA S.p.A., and Techtronic Industries Co. Ltd.

Lawn Mower Market Trend interest of consumers towards well-manicured lawns and yards has significantly boosted the demand for lawn mowers. Rapid urbanization along with rising single-family homes in suburban areas is further driving the product adoption.

Key players are expanding their global footprint by entering into strategic agreements with local distributors to strengthen their presence across high growth regions such as Asia Pacific and Latin America. For instance, in 2023, MTD Products partnered with Al Burail Group to expand its distribution network across Middle East and Africa.

Market Key Trends

Development of battery-powered and robotic lawn mowers is one of the key trends gaining traction in the market. Robotic lawn mowers can operate autonomously and work intelligently based on boundary wires, whereas battery-powered variants are convenient to use and eco-friendly. Major players have launched innovative smart products integrated with advanced technologies such as IoT, navigation, and smartphone controls that appeal to new age consumers. Such technologically advanced products are expected to boost the market growth significantly over the forecast period.

Porter's Analysis

Threat of new entrants: Low entry barriers allow new players to easily enter the market thus increasing competition.

Bargaining power of buyers: Buyers have high bargaining power due to availability of various product options at competitive prices.

Bargaining power of suppliers: Supply side consolidation has reduced supplier power as major suppliers now command significant share in the global market.

Threat of new substitutes: Alternative landscape management solutions threaten substituting conventional lawn mowers.

Competitive rivalry: Intense completion among global and regional players to capture market share through product differentiation and competitive pricing.

Geographical Regions

North America dominates the global lawn mower market in terms of value share. U.S and Canada account for major portion of demand owing to high residential and commercial construction and the trend of maintaining manicured lawns.

Asia Pacific region is expected to witness highest growth during the forecast period. Countries like China, India and Japan are anticipated to boost the regional market on account rapid urbanization, growth in disposable income and increasing consumer preference for outdoor equipment.

About Author:

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)