The eyelash serum market is growing at a robust pace on account of the increasing preference among consumers for voluminous and long eyelashes. Eyelash serums help in strengthening and lengthening natural eyelashes. They contain peptide and vitamin complexes that nourish the hair follicles and promote eyelash growth. The rising focus on aesthetics and greater emphasis on appearance-enhancing cosmetic products is driving sales of eyelash serums. Additionally, hectic lifestyles and lack of time for regular beauty treatments have accelerated the demand for effective yet easy-to-use eyelash care products.
The Global Eyelash Serum Market is estimated to be valued at USD 936.3 Mn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024.
Key Takeaways
Key players operating in the eyelash serum market are Rodan & Fields, GrandeLASH-MD, RapidLash, NeuLash, Vichy Laboratories, RevitaLash Cosmetics, Peter Thomas Roth, and LashFOOD.
Key opportunities in the Eyelash Serum Market Demand include the launch of natural and organic product variants and the expansion of distribution channels through e-commerce platforms and beauty product retailers. Growing product acceptance in emerging regions of Asia Pacific and Latin America present lucrative opportunities for global market expansion.
The increasing online availability of eyelash serums through company-owned websites and third-party e-retailers is positively impacting the market reach. Concentrated marketing efforts on social media have also proven effective in raising product awareness and customer base.
Market Drivers and Restraints
The rise in disposable incomes and substantial beauty spending, especially across urban populations in developing nations is a key driver bolstering eyelash serum sales. The increasing demand for multitasking cosmetic products incorporating the benefits of serums, oils, and conditioners in single formulations acts as another major market booster. However, the availability of cheaper counterfeit products posing risks to eye health remains a major challenge. Furthermore, the lack of standard regulations for eyelash product quality and ingredient safety could hamper market growth to some extent over the forecast period.
Segment Analysis
Eyelash serum market is segmented into organic and inorganic eyelash serum. Organic eyelash serum dominates the market as consumers prefer chemical free and natural ingredients for eyelash enhancement. Organic eyelash serums contain ingredients like vitamins, peptides, proteins, and botanical extracts which help nourish and condition lashes from root to tip without any side effects. Various organic eyelash serums containing ingredients like castor oil, olive oil, coconut oil, grapeseed oil, and avocado oil have gained popularity among consumers.
The market is further segmented into professional salons and retail sales channels. Retail sales channel dominates the eyelash serum market as consumers can easily purchase products from major retail stores, drug stores, medical stores, and e-commerce websites as per their requirement and convenience. Wide product availability, various brands to choose from along with easy payment options and doorstep delivery have made retail channels most preferred means to buy eyelash serums.
Global Analysis
The Asia Pacific eyelash serum market is projected to be the fastest growing regional market during the forecast period. This is majorly attributed to increasing working women population, rising disposable incomes, and growing awareness about eyelash enhancement products among consumers in countries like China, India, Japan, and South Korea. Evolving beauty trends and extensive promotion of glamorous looks by fashion and entertainment industries are also encouraging women to opt for eyelash serums. North America currently dominates the global eyelash serum market due high product penetration, strong brand presence of major players, and aggressive marketing strategies. Major eyelash serum brands are focusing on strengthening their distribution channels and product availability in high growth APAC markets to leverage opportunities.
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About Author-
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.
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