The Cold Pressed Juice market is estimated to be valued at US$ 737.3 Mn in 2023and is expected to exhibit a CAGR of 8.4% over the forecast period of 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Cold Pressed Juice is a type of juice extracted from fruits and vegetables using a hydraulic press to yield maximum juice with minimal oxidation and nutrient loss. The growing awareness regarding the health benefits of cold pressed juices, such as higher nutrient retention, absence of additives, and better taste, is driving the demand for these products. Additionally, the increasing consumer preference for natural and organic beverages is further propelling the growth of the market. Cold Pressed Juices are gaining popularity as a healthier alternative to conventional juices, driving the market growth.
Market Dynamics:
The increasing health consciousness among consumers and their inclination towards natural and organic beverages are driving the growth of the Global Cold Pressed Juice Market. The demand for convenient and healthy beverages is also fueling market growth. Moreover, the rising disposable income and changing lifestyle patterns are boosting the demand for cold pressed juices. The market is also driven by factors such as the availability of a wide variety of flavors, increasing marketing and promotional activities, and the growing presence of market players. Overall, the Cold Pressed Juice market is anticipated to witness high growth due to the combination of these drivers.
Segment Analysis:
The cold pressed juice market can be segmented based on type, distribution channel, and region. In terms of type, the fruit segment is dominating the market due to the increasing demand for natural and healthy fruit juices. Consumers are becoming more health-conscious and are opting for fruit juices as they are rich in vitamins and minerals. This segment is expected to witness high growth in the forecast period.
PEST Analysis:
Political: The regulations and policies related to food safety and labeling play a significant role in the cold pressed juice market. Compliance with government regulations ensures the quality and safety of the products.
Economic: The rising disposable income and changing lifestyle patterns of consumers are driving the demand for cold pressed juices. Additionally, the easy availability and affordability of these juices have also contributed to market growth.
Social: The increasing awareness among consumers regarding the importance of a healthy diet and the harmful effects of artificial ingredients in packaged juices has boosted the demand for cold pressed juices. Consumers are becoming more health-conscious and are actively looking for natural and organic beverage options.
Technological: Advancements in technology have made it easier for manufacturers to produce cold pressed juices in bulk without compromising on the nutritional value. High-pressure processing (HPP) technology is commonly used to preserve the freshness and nutrients of the juices.
Key Takeaways:
The global cold pressed juice market is expected to witness high growth, exhibiting a CAGR of 8.4% over the forecast period, 2023-2030, due to increasing health-consciousness among consumers and the demand for natural and organic beverage options.
In terms of regional analysis, North America is the fastest growing and dominating region in the cold pressed juice market. The increasing focus on healthy lifestyles and the availability of a wide variety of cold pressed juices in this region are driving the market growth.
Key players operating in the cold pressed juice market include PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior. These key players have a strong presence in the market and are actively engaged in product innovation and expansion strategies to strengthen their market position.
