E-mail marketing is one of the tools that has had the greatest boom in recent times, and although some think that email is beginning to be obsolete, current statistics on the opening rate and results of corporate newsletters can confirm that this thinking is flatly wrong.

Email is an essential element to register in a range of profiles on the Internet, since, when we create an account on a social network or virtual community, the primary requirement is a valid email address.

What is a corporate newsletter?

A corporate newsletter is a newsletter or newsletter that is sent to your users' emails on behalf of your company. In general, the content seeks to inform the prospect about events of interest associated with your commercial sector or subtly combine valuable articles or relevant news to offer the customer offers, promotions, prices, new products, services, and more.

How to create a corporate newsletter?

The scope of email marketing is indisputable since every person, almost strictly, must have an email and check it frequently.

If we take into account that for multiple personal or institutional reasons people have an email, corporate newsletters are, without a doubt, an excellent way to keep your users attentive through an effective way to bring information to various clients. both in a personalized and segmented way.

Before you send it, be sure to incorporate all the valuable aspects that will make your users feel committed to reading it from beginning to end:

Sender and subject

Make sure to personalize the newsletter and create an attractive subject, always thinking about the users, leave behind the traditional practices of placing your company as the sender, and start specifying a first and last name, in this way, you achieve closer contact with your users.

Call-to-action

You should always include a unique but concise and attractive call to action to make it clear to the recipient what reaction is expected of them or to make the invitation to click evident without resorting to the traditional Click here.

Adapt the message and language to that of your readers through various professional copywriting strategies.

Images and alt text:

Follow the principles of UX/UI design, to make the structure more attractive and enhance the user experience, include images complemented with the “alt text” attribute to give your audience a clear reference of what it shows in case of slow connections or limited mobile versions.

Unsubscribe link

Give your users the freedom to decide whether they want to continue receiving your emails or not. More than optional, you should consider this option as essential, since in some cases, skipping this step can have criminal consequences for disrespecting your privacy.

Responsive design

One of the main commitments that you must make before sending your newsletters is to guarantee that your readers can access the information without problems.

How to build customer loyalty through corporate newsletters?

There is nothing that creates a better bond with your clients than respectfully approaching them in an intimate and personal way. To stimulate their perception of the brand a little more, it is best to address this crowd of people with a clear and valuable message about the solutions you can offer them.

The frequency can vary depending on the level of response you get, whether biweekly or monthly, the bond must become stronger to capture the affection of the majority of these people. Contact us at Digital Specialist if you need help and practical assistance with Email marketing.