You have your account on Instagram, and that's great, but do you tell those around you and your customers? Too often, we assume that people know we're on Instagram. Except that that's not the case!

You must, therefore, make sure to highlight your Instagram account on your other communication channels. Here are some ideas that you can quickly implement

You can add a PS to your newsletter that makes people want to follow you on Instagram. What is the benefit of following you on Instagram? Do you follow me on Instagram? Three times a week, I share short tips to help you _____

You can add a preview of your latest Instagram posts on your blog or the home page of your site. You can do this very simply on WordPress with the free Smash Balloons plugin.

You can add the link to your Instagram account to your email signature. This is ideal when you send an email directly from your inbox.

If you have a Facebook group, don't hesitate to create a particular post to promote your Instagram account. Remember to include why people should follow you on Instagram. You can also pin your post to stay in your group's announcements at the top. You can do the same thing on your Facebook Page or other social networks like LinkedIn.

If you have a customer magnet, you can add a call to action to follow you on Instagram. You can also talk about it in more detail in an email in your welcome email sequence.

These small actions will allow you to distribute your Instagram account on a larger scale, therefore having more subscribers and also increasing your visibility on Instagram!

Post at the right time

Sharing your content on Instagram is essential. We advise you to publish your content when your audience is online (there is no point in publishing at 11:30 p.m.).

For what? This will allow you to increase the chances that your subscribers will see your publication and, therefore… interact with it.

There is quite an exciting phenomenon on Instagram: the more interactions, likes, comments, and shares your publication has... the more Instagram will push your publication forward. And what is quite vicious is that it also works the other way! If the algorithm receives little interaction on one of your posts, Instagram will show less of your post click here.

So, to put all the chances on your side, it is better to publish when your audience is connected and active on Instagram to increase your visibility.

How to do? In your account statistics, you can see when your subscribers are active. To access it, follow the following procedure.

To access these statistics, you must have a Professional or Creator account on Instagram. We recommend analyzing data over 90 days.

You can then go down, and at the very bottom of the screen, you will see the " times and days when your audience is most active." You can then choose by day or by hour. By clicking on the blue bars, the encrypted data will appear to give you more precise information.

Please first identify the days when your audience is most active. Then, you can see when your audience is most active on the selected days. Sometimes there is little difference. In these cases, you can publish for one month at a particular time; the following month, you can try posting at a different time. You can then compare, using statistics, what worked best! ?

Be regular!

When we launched with Elles Sont Meraki in 2021 on Instagram, we were also disappointed with the visibility of our content. So we started applying all the advice we are giving you here ? but we also decided to increase our publication rate considerably!

We publish two posts daily every day ? By increasing our publication rate, we were able to boost our visibility on Instagram.

Looking back today, we won't do it again! It was a lot of work, BUT it was beneficial for us.

Today, you may need more time and the desire to post twice a day on Instagram, every day.

And we understand you! On the other hand, if you want to increase your visibility, we advise you to be regularly present on Instagram with new content.

We therefore advise you to:

✅ Define your publication rhythm, for example, three times a week, Monday, Wednesday and Saturday,

✅ Create an editorial calendar with your post ideas,

✅ Block a slot in your calendar to create and schedule your posts for the coming week, the next 15 days, or next month!

It's the best way to be regular, whether it's windy, snowing, or raining... by having created and scheduled your content in advance, you will be sure to be stable on Instagram, which will undoubtedly allow you to increase your visibility!

Use Instagram's new features

There is a perfect, simple, and effective way to increase your visibility on Instagram ? use their new features!

When Instagram releases something new, like new interaction stickers, private conversation channels, or new live-level editing features... use them!

It is in their interest if Instagram adds new features to its interface. And the BIGGEST benefit of Instagram is that users spend as much time as possible on their platform and interact with content.

So, let's go in the same direction as Instagram: Let's use these new features, and we are sure our visibility will increase!

Sort through your subscribers

For the Instagram algorithm, there is nothing worse than accounts with followers... who never interact with the account's content in question!

Therefore, it is better to have 30 subscribers who regularly engage with your content, rather than 500 subscribers who only 1% interact with it!

To do this, you will need to be able to take a quick tour among your subscribers and do a little cleaning for the occasion.

How do you sort through your subscribers?

1️⃣ . You will start by going to your Followers tab on your profile. You will have access to the list of all the accounts that follow you.

2️⃣ . You will then be able to make an initial sorting based on the profile photos of the accounts that follow you. Look for funds that don't have a profile picture, then click on the report to learn a little more about that follower:

You can then click on the "Following" tab to see the charges followed by this person. If you notice statements that are in the same area of ​​expertise as you or well-known accounts, you can validate

On the other hand, if you see many followed accounts (more than 2,000), look carefully at the following statements to ensure that it is not a fake robot account!