The Anime Market is estimated to be valued at US$ 27.65 Billion in 2022 and is expected to exhibit a CAGR of 17.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
The Anime market consists of Japanese animation industry which creates animated productions in the form of television series, movies, OVAs, music videos and internet content. Anime productions depict a wide variety of themes including action, adventure, comedy, drama and others. Key advantages of Anime include high visual appeal, ability to capture intense emotions and delivering engaging storylines. There is a growing demand for Anime content across the globe due to increasing popularity of Japanese culture worldwide.

Market key trends:
The rising trend of production outsourcing to other Asian countries with lower costs such as South Korea, Taiwan and China has propelled the growth of Anime market. Major Japanese animation studios are increasingly relying on production partners in these countries to reduce expenses and enhance profit margins. For instance, Toei Animation Co. outsources around 70% of its production work to South Korean and other Asian partners. This allows Japanese studios to focus more on high-value activities like planning, design and management while leveraging cheaper labor overseas. Such cost-effective production strategies have enabled the anime industry to scale rapidly over the past few years.

Porter's Analysis
Threat of new entrants: Low capital requirements for developing and launching anime content reduces the threat of new entrants in the market. However, dominant positions of key players pose barriers.

Bargaining power of buyers: Growing demand for anime content from streaming platforms increases bargaining power of buyers in the market.

Bargaining power of suppliers: Specialized skills required for animation development limits supplier power. However, a few large production studios gain leverage in negotiations.

Threat of new substitutes: Alternatives like webtoons, comics and movies pose minimal threat due to dedicated fanbase and distinct experience offered by anime.

Competitive rivalry: Intense competition among key players to attract fanbase and licensing deals through high production value shows.

SWOT Analysis
Strengths: Growing fandom worldwide, specially among young adults. Established monetization models through licensing, merchandising, and streaming subscriptions.

Weaknesses: Heavy reliance on Japanese source material limits globalization. Significant costs associated with production may deter new entrants.

Opportunities: Emerging VR and AR technologies can enhance immersive experience. Expanding into other genres beyond existing favorites can attract new audiences.

Threats: Piracy and illegal streaming sites impact revenues. Cultural barriers may restrict appeal in some regions.

Key Takeaways

The Global Anime Market Size is expected to witness high growth, exhibiting CAGR of 17.1% over the forecast period, due to increasing popularity of the medium among young audiences worldwide.

The North American region dominates the current anime landscape, owing to large fan communities and mature licensing models. However, the Asia Pacific region is emerging as the fastest growing market, led by countries like China and India.

Key players operating in the anime market are Production I.G, Inc., Studio Ghibli, Inc., Pierrot Co., Ltd., Sunrise Inc., Toei Animation Co., Ltd., BONES INC, Kyoto Animation Co.,Ltd., MADHOUSE Inc., Manglobe Inc., and PAWORKS Co., Ltd. These production powerhouses are focusing on high production value original content and expanding internationally through collaborations and licensing.

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