The Menstrual Cup Market is estimated to be valued at US$ 833.18 Mn in 2023 and is expected to exhibit a CAGR of 5.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Menstrual cups are small, flexible cups made of medical-grade silicone, rubber, or latex that are placed inside the vagina during menstruation to collect and hold menstrual flow rather than absorbing it like pads or tampons. Menstrual cups offer several advantages over pads and tampons as they are more affordable in the long run, better for the environment as they do not produce any waste, and less likely to cause toxic shock syndrome. Menstrual cups provide up to 12 hours of leak-free protection.

Market key trends:
Growing awareness about health benefits of menstrual cups is expected to drive the market growth over the forecast period. Menstrual cups provide several health benefits such as reducing risk of toxic shock syndrome which is linked to use of tampons, reducing menstrual cramps as cups sit lower in the vaginal canal unlike pads and tampons, and promoting better hygiene as cups needs to be emptied only twice a day. In addition, menstrual cups are more eco-friendly as they do not involve any wastage of disposable products such as pads and tampons which adds to tons of non-biodegradable waste generated each year. Various campaigns around the world are helping increase awareness about the health, environmental, and economic benefits of using menstrual cups.

Porter’s Analysis

Threat of new entrants: The threat of new entrants in the menstrual cup market is low as it requires high initial capital investments and established distribution channels. Bargaining power of buyers: The bargaining power of buyers is moderate as menstrual cups have many substitutes available at cheaper prices. However, menstrual cups are gaining popularity due to their eco-friendly and sustainable nature. Bargaining power of suppliers: The bargaining power of suppliers is low since raw material required for manufacturing menstrual cups such as medical grade silicone are commodity products and available from numerous suppliers globally. Threat of new substitutes: The threat of new substitutes is low as menstrual cups have proven benefits over other feminine hygiene products and are increasingly becoming popular. Competitive rivalry: High due to presence of many global as well as local players.

SWOT Analysis

Strength: Menstrual cups are reusable, cost effective in long run and eco-friendly alternative to disposable sanitary pads and tampons. Weakness: Initial resistance from consumers towards the product. Requirement of proper knowledge for insertion and removal. Opportunity: Increasing awareness about environmental and health issues related to use of sanitary pads and tampons driving the demand for sustainable alternatives. Growing working women population in developing countries accepting alternative feminine hygiene products. Threats: Presence of various substitute products at cheaper prices can hamper the sales. Stringent government regulations pertaining to product quality and certification.

Key Takeaways

The Global Menstrual Cup Market Size was valued at USD 833.18 Mn in 2023 and is expected to reach USD 1,121.09 Mn by 2030, registering a CAGR of 5.2% over the forecast period. Rising awareness regarding environment protection and proper hygiene management is driving the growth of the market.

The Asia Pacific region dominated the global menstrual cup market in 2023 and is expected to maintain its dominance over the forecast period. Countries such as India and China have a large consumer base due to growing population of working women and fast adoption of sustainable feminine hygiene options.

Key players operating in the menstrual cup market are Blossom Cup, Diva International Inc., Fleurcup, Intimina, Jaguara, S.R.O., Lune Group Oy Ltd., Lena Cup, Mooncup Ltd., Me Luna Gmbh, Saalt, Llc, Sterne, and Yuuki Company S.R.O. Major players are focusing on new product launches and innovations to strengthen their market presence.

Read More: https://www.rapidwebwire.com/menstrual-cup-market-demand-growth-and-regional-outlook-by-2030/