Market Overview:
Tissue and hygiene paper products include facial tissues, toilet paper, paper towels, napkins, and sanitary pad. These products are made from cellulose fibers and are absorbent, disposable, and used for cleaning and maintaining hygiene. Tissue paper offers benefits like softness, absorbency, strength, and convenience compared to other materials used for hygiene.
 
The Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 52.2 Bn in 2023 and is expected to exhibit a CAGR of 1.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
One of the major trends in the Europe tissue and hygiene paper market is rising demand for sustainable products. Consumers are increasingly preferring tissue products manufactured using recycled and virgin fibers from sustainably managed forests to reduce environmental footprint. Hence, key players are focusing on developing innovative tissue products using recycled content, sustainably sourced wood fibers, and eco-friendly production processes. Additionally, rising awareness about personal hygiene and sanitation during the COVID-19 pandemic has boosted the demand for hygiene paper products in Europe. This has accelerated investments by manufacturers to expand tissue paper production capacity and meet the growing demand in the region.

Porter’s Analysis

Threat of new entrants: The threat of new entrants is low as the Europe tissue and hygiene paper market is highly consolidated with few major players holding majority of the market share. Significant capital requirement and established brand loyal customers act as entry barriers for new players.

Bargaining power of buyers: The bargaining power of buyers is high due to availability of substitutes and undifferentiated products. Buyers can easily switch to alternative products if prices are not competitive enough.

Bargaining power of suppliers: The bargaining power of suppliers is medium as raw materials required for tissue and hygiene paper production such as wood pulp are commoditized. However, suppliers still hold some power due to requirement of quality raw materials.

Threat of new substitutes: Threat of substitution is low as tissue and hygiene paper have well-established use cases. However, growing awareness about sustainability may increase demand for eco-friendly alternatives.

Competitive rivalry: The competitive rivalry is high due to limited product differentiation and established brands. Players compete based on pricing, innovation, quality, and branding.

SWOT Analysis
Strength: Wide product portfolio, strong brand recognition, and established distribution channels of key players. Resource integration across the value chain provides operational efficiency.

Weakness: Increased raw material and logistics costs can squeeze margins. Rising environmental concerns and sustainability issues pose challenges.

Opportunity: Growing health and hygiene awareness post-pandemic to boost demand. Development of eco-friendly products with natural/organic fibers presents opportunities.

Threats: Stringent regulations around plastic usage increases compliance costs. Economic slowdowns may impact discretionary spending on tissues.

Key Takeaways
The Europe Tissue and Hygiene Paper Market Size is expected to witness high growth, exhibiting CAGR of 1.6% over the forecast period, due to increasing health and hygiene awareness post-Covid pandemic.

Regional analysis: Italy dominates the Europe tissue and hygiene paper market with an estimated share of over 20% in 2023, attributed to high per capita consumption. Germany follows with around 18% share and is projected to grow at a CAGR of 1.8% during 2023-2030 on the back of high household incomes.

Key players operating in the Europe tissue and hygiene paper market incorporate Sofidel Group, Kimberly-Clark Corporation, WEPA Industrie Holding SE, Metsä Group, Industrie Cartarie Tronchetti SpA, Lucart SpA, Essity AB, Renova, Procter & Gamble, Cartiere Carrara SpA, Industrie Celtex SpA, Johnson & Johnson Services Inc., Ontex Group, Tosama D.O.O, and Drylock Technologies NV.
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For More Insights, Read: https://www.newswirestats.com/europe-tissue-and-hygiene-paper-market-demand-growth-and-regional-outlook-by-2030/
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