The Active Cosmetics Market is estimated to be valued at US$ 10.08 Billion in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Active cosmetics are skin care products that contain active ingredients like vitamins, antioxidants, hyaluronic acid, peptides, retinoids, exfoliants, and salicylic acid that offer various skincare benefits. These products are formulated to address specific skincare concerns such as anti-ageing, pigmentation, acne-prone skin etc. Active ingredients penetrate deep into the skin layers and target issues from within by stimulating collagen production, reducing pigmentation, exfoliating dead skin cells and controlling oil production.

Market key trends:

The active cosmetics market is witnessing high growth owing to the increasing demand for anti-ageing products. With rising working pressures and changing lifestyles, premature ageing has become an issue of concern for consumers. Active ingredients based anti-ageing creams, serums and gels are formulating products that target multiple signs of ageing including wrinkles, dark spots and loss of firmness through ingredients like hyaluronic acid, retinol, peptides etc. Additionally, inclination towards natural and organic personal care products is on the rise. Players are launching clean-label active skincare ranges formulated with natural extracts of green tea, aloe vera, jojoba oil, marine algae etc. The availability of these customized solutions through e-commerce platforms and social media marketing is further driving the market growth.

Porter's Analysis

Threat of new entrants: Low capital requirements and lack of proprietary products makes entry easy. However, established brands enjoy significant brand loyalty.

Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes and lack of product differentiation. They can negotiate for better prices and promotional offers.

Bargaining power of suppliers: Suppliers of raw materials like anti-aging proteins and vitamins have moderate power due to availability of substitutes. However, suppliers of key ingredients have some pricing leverage.

Threat of new substitutes: Threat from new substitutes is moderate as they need to invest in R&D and marketing to prove efficacy. However, organic products pose a significant threat.

Competitive rivalry: Intense as major players compete on the basis of product innovation, brand positioning and promotional activities.

SWOT Analysis

Strengths: Strong brands, extensive distribution networks, huge advertising budgets and continuous innovations.

Weaknesses: High R&D and marketing costs, vulnerable to economic slowdowns affecting discretionary spending.

Opportunities: Growing health and wellness trend driving demand for products with anti-aging and skin therapeutic benefits. Expanding e-commerce channels provide new avenues.

Threats: Rising regulatory scrutiny and compliance costs. Increased health concerns regarding ingredients like parabens.

Key Takeaways

The Global Active Cosmetics Market Size is expected to witness high growth, exhibiting CAGR of 12% over the forecast period, due to increasing awareness about ingredients and their benefits. North America dominated the market, owing to high discretionary incomes and strong product adoption in the U.S. and Canada.

Asia Pacific is expected to be the fastest growing market, driven by changing lifestyles and growing urbanization in densely populated countries like China and India. Rising incomes are allowing consumers to spend more on niche beauty products.

Key players operating in the active cosmetics market are L'Oréal,Estée Lauder Companies,Procter & Gamble,Shiseido,Beiersdorf,Coty,Unilever,Avon Products,Johnson & Johnson,Natura & Co. Major players are focusing on expanding their product lines, leveraging digital channels, and enhancing their geographic footprint especially in Asia Pacific and Latin America via strategic partnerships and acquisitions.

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