Malted barley is produced by soaking barley grains in water and allowing them to germinate by sprouting. This process converts starches and proteins in the grain into forms that can be used by beer, whisky, and food producers. Malted barley is mainly used in production of beer, whisky, and other alcoholic beverages. It is also used in breads, breakfast cereals, and bakery products to add nutrients, color, and flavor.

The global malted barley market is estimated to be valued at US$ 8.99 Bn in 2023 and is expected to exhibit a CAGR of 7.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
The rising demand for malted barley from food industry is estimated to drive the growth of the malted barley market over the forecast period. Malted barley is increasingly being used in production of breads, breakfast cereals, and other bakery products owing to nutritional qualities imparted by malted barley. For example, malted barley is high in vitamins, minerals, and dietary fiber content which add nutritional value to bakery products. Additionally, malted barley aids dough development and provides texture, color and flavor to finished bakery items. Thus, the growth of the food industry especially bakery segment is expected to drive the demand for malted barley over the forecast period.

SWOT Analysis
Strength: Malted Barley is easily digestible and provides various health benefits such as it adds taste and texture in food and beverages. It is also a rich source of vitamins, minerals, and antioxidants. Further, the availability of malted barley in a wide range globally and cost effectiveness makes it suitable for many industries.

Weakness: The raw material used to produce malted barley is susceptible to changing climate and rainfall variations globally. Further, stringent food safety regulations in many developed nations increase the operational costs associated with malted barley production and distribution.

Opportunity: Growth in health-conscious population and clean label trend in food & beverages industries drives demand for malted barley. Further, innovations in malted barley-based products targeting specific health benefits open new opportunities.

Threats: Rising prices of raw barley globally poses risks to profit margins of malted barley manufacturers. Further, availability of substitutes such as maize and rice may limit growth opportunities for malted barley market.

Key Takeaways
The Global Malted Barley Market Size is expected to witness high growth. The market size for 2023 is estimated to be US$ 8.99 Bn and projected to reach US$ 15.6 Bn by 2030, registering a CAGR of 7.6% during the forecast period. Regional analysis related content comprises Regional analysis related content: Asia Pacific dominates the global malted barley market and is estimated to grow at the fastest rate during the forecast period on account of increasing consumer spending on health-based food and beverages in the region. Key countries contributing to the market growth in Asia Pacific include India, China, and Japan.

Key players operating in the Malted Barley market are Pfizer Inc., Novartis AG, Merck & Co., Inc., Celgene Corporation, AstraZeneca PLC, Astellas Pharma Inc., AbbVie Inc., F. Hoffmann-La Roche Ltd., Bristol-Myers Squibb Company, and Johnson & Johnson (Janssen Global Services, LLC), among others.

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