Mechanical Keyboards Are Estimated to Witness High Growth Owing to Increasing Popularity of Gaming

Mechanical keyboards are type of computer keyboards that have mechanical switches under each key rather than rubber dome switches used in conventional keyboards. These keyboards allow precise keystrokes and offer improved tactile feedback compared to traditional keyboards. Mechanical keyboards are preferred by gamers and typing enthusiasts due to their durability and accurate response.

The global mechanical keyboard market is estimated to be valued at US$ 2113.16 Mn in 2023 and is expected to exhibit a CAGR of 3.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
One of the key drivers for growth of the mechanical keyboard market is increasing popularity of gaming. Mechanical keyboards are widely adopted by e-sports gamers and professional players due to their accurate response, reliability and durability which allows for better gameplay. Mechanical keyboards enable gaming at high speed with precise keystrokes which is ideal for multiplayer online battle arena (MOBA), first person shooter (FPS) and real time strategy (RTS) games. Furthermore, mechanical switches are rated to withstand over 50 million key presses which is superior to conventional rubber dome switches that typically last for only 10 million presses. Thus, rising online gaming culture and professionalization of esports is fueling demand for mechanical keyboards. However, mechanical keyboards are more expensive than traditional keyboards which may hamper market growth to some extent over the forecast period.

SWOT Analysis
Strength: Mechanical Keyboard have longer durability and lifespan. They are highly customizable with variety of switch options available. Easy maintenance of mechanical keyboards extend their usage.

Weakness: Mechanical keyboards have high initial cost compared to regular keyboards. They produce sound which can be disturbing for others while typing. Troubleshooting mechanical issues require technical support.

Opportunity: Growing trend of work from home and online education is driving increased demand for functionality and customization in keyboards. Mechanical keyboards are often preferred for serious gaming and support interactive usage better.

Threats: Technological development of alternative input devices like touch screens reduce dependence on regular keyboards. Cheaper options from local manufacturers impact margins of established brands. Prefences of Millennial and Gen Z consumers vary significantly influencing purchase trends.

Key Takeaways
The Global Mechanical Keyboard Market Size is expected to witness high growth over the forecast period of 2023 to 2030 supported by shift to remote working models and digitalization of education. The global mechanical keyboard market is estimated to be valued at US$ 2113.16 Mn in 2023 and is expected to exhibit a CAGR of 3.9% over the forecast period 2023 to 2030.

Regional analysis: North America currently dominates the market attributed to high spend capabilities and preference for specialty devices among users in gaming and programming industries. Asia Pacific is expected to grow at fastest pace led by markets like China, Taiwan and Southeast Asian countries with focus on exports and availability of low cost manufacturing base.

Key players: Key players operating in the mechanical keyboard market are Gilead Sciences, ViiV Healthcare, Merck & Co., Inc., GlaxoSmithKline PLC, Bristol-Myers Squibb Company, Johnson & Johnson, AbbVie Inc., Janssen, Pharmaceuticals, Inc., Theratechnologies Inc., Shionogi & Co., Ltd. Local manufacturers in Asia are expanding their portfolio to cater to varied demographics. Strategic partnerships remain important for technology transfers and new product development.