Broadcasting equipment refers to devices such as cameras, switchers, encoders, and other devices that are used in broadcasting television signals. These equipment helps in gathering and transmitting audio and visual contents. Broadcasting equipment has wide applications in digital terrestrial television and satellite television broadcasting. Growing digitization of television and advent of new television technologies like internet protocol television (IPTV), over-the-top (OTT) media services, video on demand (VOD), and virtual reality (VR) are expected to drive the demand for advanced broadcasting equipment.

The global Asia Pacific broadcasting equipment market is estimated to be valued at US$ 4040.14 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:

Implementation of 5G technology is likely to create significant opportunities in the Asia Pacific broadcasting equipment market. 5G networking technology will enable broadcasting content over wireless networks in virtual reality formats. 5G will help broadcast high-quality and high-resolution content to mobile devices. It will allow consumers to access linear broadcast services, video on demand, and interactive content simultaneously on their mobile devices. Broadcasting equipment manufacturers are working on developing 5G compatible devices such as cameras, transmitters, and receivers to capitalize on this opportunity. Real-time broadcasting in VR/AR formats using 5G networks is expected to be a huge opportunity for market players in the coming years.

Porter’s Analysis

Threat of new entrants: The threat of new entrants into the Asia Pacific broadcasting equipment market is moderate as there is substantial capital requirement to establish manufacturing facilities. However, the presence of few global brands provide opportunities for new players to enter through partnerships.

Bargaining power of buyers: The bargaining power of buyers is high in the Asia Pacific broadcasting equipment market owing to the availability of various alternatives and brands. Buyers can negotiate on price and demand value-added services.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are multiple raw material suppliers. However, the suppliers of specialized components have some bargaining power.

Threat of new substitutes: The threat of substitutes is moderate as equipment like cameras, transmitters, encoders can be substituted to some extent by technologies like smartphones, internet streaming.

Competitive rivalry: The competitive rivalry is high among the key players to gain market share through new product launches, partnerships and geographical expansion.

SWOT Analysis

Strength: The Asia Pacific region contributes to over 40% of global market demand due to the large population and increasing disposable income. Advances in technology enable broadcasters to reach wider audience through multiplatform distribution.

Weakness: High initial investment and maintenance cost of broadcasting equipment can restrain small companies from adopting latest technologies. Lack of supporting infrastructure in rural areas hinders market growth.

Opportunity: Growth of internet-enabled devices and OTT platforms present opportunities for broadcasters to target untapped segments. Rise of AI/VR technology will transform content creation and viewing experience.

Threats: Decline in advertisement revenues post Covid-19 outbreak and consequent cuts in IT budgets can negatively impact market. Stringent regulatory compliance increases operational costs of broadcasters.

Key Takeaways

The Asia Pacific Broadcasting Equipment Market Growth is expected to witness high during the forecast period supported by growing digitization, demand for high quality content and adoption of advanced technologies across the region. The global Asia Pacific broadcasting equipment market is estimated to be valued at US$ 4040.14 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030.

The market in Asia Pacific is dominated by China, India and Japan who account for over 60% share due to their large population base and increasing disposable income levels. The Asia Pacific region dominates the global broadcasting equipment market with China being the fastest growing market. Factors such as high smartphone and internet penetration, government initiatives for digital switchover and upcoming large sporting events are driving the demand for broadcasting equipment in China. India also offers lucrative opportunities for market players owing to initiatives like digitization of cable TV, modernization of radio infrastructure under phase 3 policy. Japan accounts for a significant share backed by the requirement for 4K/8K broadcasting to support 2020 Tokyo Olympics.

Key players

Key players operating in the Asia Pacific broadcasting equipment market are Ashtech India Pvt. Ltd, BASF SE, CHRYSO SAS, Ecmas Group, GCP Applied Technologies Inc., KMCO LLC, MYK Schomburg, PROQUICESA, Shalimar Tar Products, Sika AG, Thermax Global, and Unisol. Key players are focusing on new product launches.

Explore more information on this topic, Please visit - 

https://www.ukwebwire.com/asia-pacific-broadcasting-equipment-market-size-and-trends-analysis-2/