The Creator Economy refers to platforms that enable individuals to generate an income stream from peer-to-peer content, projects, and services offering. This includes content creators, artists, makers, YouTube influencers, designers, writers, podcasters, photographers, and more. The Creator Economy provides an opportunity for individuals to independently earn income directly from their fans and audiences through platforms that facilitate contributions, subscriptions, tips, and payments.

The South America Creator Economy Market is estimated to be valued at US$ 2.68 Bn in 2023 and is expected to exhibit a CAGR of 27% over the forecast period 2023 to 2030, as highlighted in a new report published by CoherentMI.

Market Opportunity:

The growing adoption of digital payments in South America represents a major market opportunity for the growth of the creator economy market over the forecast period. Digital payment platforms enable direct fan or follower financial support of content creators through features like subscriptions or one-time tips/donations. As digital payments continue increasing penetration in South America driven by increased smartphone access and internet adoption, it will allow more content creators to monetize their work and audiences more easily support their favorites. This shift to digital payments is expected to be a primary driver of the 27.% CAGR projected for the South America creator economy market through 2030.

Porter's Analysis:

Threat of new entrants: The South America creator economy market has moderate barriers of entry due to the high levels of capital required and established network of existing platforms.

Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitutes and competitive prices set by major platforms.

Bargaining power of suppliers: Content creators and artists have low bargaining power as they rely on major platforms for monetization and outreach opportunities.

Threat of new substitutes: The threat of new substitutes is moderate as tech giants continuously invest in new features and services.

Competitive rivalry: Intense competition exists among platforms to attract and retain creators through specialized services and revenue models.

SWOT Analysis:

Strengths: Large user bases and strong network effects of leading platforms like YouTube and Facebook allow them to monetize a wide range of content.

Weaknesses: Platforms require significant ongoing content investment that may not be sustainable. Smaller platforms have limited resources for international expansion.

Opportunities: Mobile-first behavior and growing affluence in emerging countries provide avenues for new monetization tools and payment methods.

Threats: Stricter regulations around intellectual property and data privacy could impact existing business models. Platform centralization raises antitrust concerns.

South America Creator Economy Market Segmentation:

• By Content Type
  • Videos
  • Live Streaming
  • Music
  • Podcasts
  • Blogs/Articles
  • Ebooks
  • Others
• By Revenue Model:
  • Advertising
  • Subscriptions
  • Donations/Tips
  • Sponsorships
  • Affiliate Marketing
  • Merchandise Sales
  • Other
• By Creator Category
  • Influencers
  • Artists
  • Musicians
  • Writers
  • Comedians
  • Game Streamers
  • Others

Key Takeaways:

The South America Creator Economy Market Size is estimated to be valued at US$ 2.68 Bn in 2023 and is expected to exhibit a CAGR of 27% over the forecast period 2023 to 2030.

The South America creator economy market is expected to witness high growth over the forecast period driven by rising internet and smartphone penetration. Countries like Brazil and Argentina are emerging as major hubs owing to their large domestic markets and presence of global tech companies. The region is still underscreened by platforms and creators have significant headroom remaining to harness local tastes and skills.

Regional Analysis: Brazil dominates the creator economy landscape accounting for over 50% market share in 2024. It is also the largest economy in Latin America with a growing middle class adopting new digital services. Countries like Colombia, Chile and Peru are witnessing faster growth on account of younger demographics and government support for creative industries.

Key Players: Key players operating in the South America creator economy market are Apple Music, Patreon, OnlyFans, Podbean, YouTube, TikTok, Instagram, Facebook, Anchor, Twitch, Spotify, Amazon Music, Deezer, Buzzsprout, Libsyn, Blubrry, Transistor, Acast.

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