The water treatment chemicals market includes products such as coagulants and flocculants that are used for removing turbidity, suspended solids, bacteria and other microorganisms from raw water. These chemicals play a vital role in purifying water and ensuring that it meets safety standards for use in various end-use industries as well as for drinking purpose. Increasing global demand for clean water from industrial and municipal sources is driving the need for water treatment chemicals. The global water treatment chemicals market is estimated to be valued at US$ 40.53 Bn in 2023 and is expected to exhibit a CAGR of 7.6%  over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:
Growing concerns regarding contaminated water sources and stringent regulatory norms pertaining to wastewater recycling and reuse presents a major opportunity for water treatment chemical manufacturers. The deteriorating global water quality and rising cases of waterborne diseases has emphasized the need for advanced purification technologies. Water treatment chemical producers can capitalize on this opportunity by developing innovative products that can effectively remove emerging pollutants such as microplastics, pharmaceutical residues and personal care product ingredients from wastewater. Producing chemicals that leave no harmful byproducts during water treatment process will further aid in market expansion.

Porter's Analysis
Threat of new entrants: The water treatment chemicals market requires high R&D investment and expertise. Existing key players have established their brand names. These factors make the threat of new entrants moderate.

Bargaining power of buyers: The bargaining power of buyers is moderate to high. Buyers can easily switch between suppliers as water treatment chemicals are not highly differentiated.

Bargaining power of suppliers: Key raw materials are easily available. Thus the bargaining power of suppliers is moderate.

Threat of new substitutes: Very few substitutes are available for water treatment chemicals. Threat from substitutes is low.

Competitive rivalry: The market is consolidated with few global players. Intense competition exists between key players to gain higher market share.

SWOT Analysis
Strength: Established distribution network and technical expertise position market leaders strongly. Demand from industries and municipalities assures stable revenues.

Weakness: Stringent regulations increase compliance costs. Dependency on fluctuating raw material prices impacts margins.

Opportunity: Emerging economies offer strong growth potential driven by industrialization and regulatory mandates. Advanced solutions present scope for product differentiation.

Threats: Economic slowdowns may retard investments in water infrastructure projects. Rising environmental concerns promote substitutes.

Key Takeaways

The global Water Treatment Chemicals Market Share is expected to witness high growth over the forecast period driven by increasing industrial water usage, stringent regulations and awareness regarding water quality.

The Asia Pacific region dominates the market currently owing to rapid industrialization and strong governmental support for water treatment infrastructure development especially in China and India. The market in North America and Europe will continue growing at a steady pace supported by mature industrial sectors and strict environmental norms.

Key players operating in the water treatment chemicals market are Sisecam Group, Bormioli Rocco SpA, Wuerttembergische Metallwarenfabrik AG (WMF), Libbey, Inc., ARC International, Anchor Hocking, and Lenox Corporation. These companies enjoy a major market share and focus on expanding their production capacities and regional footprint through mergers and acquisitions to leverage high global demand.

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