The dark kitchens ghost kitchens cloud kitchens industry facilitates restaurants and other food vendors to operate their business only through delivery and takeaways without dining services. These kitchen concepts leverage centralized food production facilities that leverage a technology-centric approach for order management and delivery fulfillment. Dark kitchens ghost kitchens cloud kitchens help restaurants cut costs on real estate and improve delivery experiences.
The China dark kitchens ghost kitchens cloud kitchens market is estimated to be valued at US$ 4.03 Billion in 2023 and is expected to exhibit a CAGR of 25.9% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Opportunity:
The opportunity of leverage of online food orders is expected to drive the growth of China dark kitchens ghost kitchens cloud kitchens market over the forecast period. The reliance on online food delivery platforms has increased significantly in China over the past few years. According to estimates, online food delivery sales in China grew at a rate of 40% in 2021 to reach US$160 billion. Dark kitchens, ghost kitchens and cloud kitchens are well positioned to benefit from this ongoing trend as they enable restaurants and food brands to handle large delivery orders efficiently without hindrances from dine-in services. The centralized kitchen structures help optimize the process and reduce delivery times to customer satisfaction. Leveraging this growing demand through online ordering presents a lucrative window for players in the China dark kitchens ghost kitchens cloud kitchens market.
Porter's Analysis
Threat of new entrants: The threat of new entrants in the China dark kitchens market is moderate. Establishing new infrastructure such as kitchen space requires high initial investment which deters new companies from entering the market easily.
Bargaining power of buyers: The bargaining power of buyers is high in this market. Buyers have multiple options to choose from in terms of brands, cuisine types and delivery methods.
Bargaining power of suppliers: Suppliers of ingredients and food items have low bargaining power due to the presence of many alternatives. This allows existing kitchen operators to negotiate better prices.
Threat of new substitutes: Substitutes like restaurant delivery and takeout pose minimal threat as dark kitchens offer a different value proposition through lower prices and specialized menus.
Competitive rivalry: The competition is intense among existing cloud kitchen operators to gain more market share.
SWOT Analysis
Strength: Dark kitchens enable companies to reduce overhead costs by operating out of smaller spaces without dining areas. They can offer a varied menu through multiple virtual brands.
Weakness: Dark kitchens face the challenge of building brand awareness without a physical outlet. Dependence on third-party delivery platforms increases commission costs.
Opportunity: Growing demand for convenient takeout and delivery meals amid rising incomes presents an opportunity. Also, reduced office commutes post-pandemic boosts the work-from-home trend.
Threats: Strict food safety regulations and rising rentals in key Chinese cities increase operational challenges. Dependent on the success of partner delivery platforms for orders.
Key Takeaways
The China Dark Kitchens Ghost Kitchens Cloud Kitchens Market Demand is expected to witness high growth over the forecast period led by expanding quick commerce and changing lifestyles. The online food delivery industry in China grew substantially during the pandemic as people shifted to contactless ordering. Several new kitchen startups emerged aiming to tap into this rising demand. The global China dark kitchens market is estimated to be valued at US$ 4.03 Billion in 2023 and is expected to exhibit a CAGR of 25.9% over the forecast period 2023 to 2030.
Regional analysis: The dark kitchen trend is most prominent in tier 1 cities of China like Beijing, Shanghai, Guangzhou and Shenzhen owing to higher disposable incomes and technology adoption. These metros contribute over 60% of current market revenues. Several Chinese internet giants have invested in cloud kitchen startups to gain presence in this rapidly growing online food delivery vertical.
Key players: Key players operating in the China dark kitchens market are Panda Select, Cloud Kitchen, Dirty Labs, Deputy, and Kitopi. Panda Select is one of the largest operators with over 100 kitchen locations across 30 Chinese cities. Cloud Kitchen is rapidly expanding through partnerships with landlords to establish new sites near residential areas.
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