The North American hand sanitizer market size stood at USD 1.33 billion in 2023 and is projected to grow to USD 1.86 billion by 2030, exhibiting a CAGR of 4.9% during the forecast period.

Hand sanitizer has emerged as a highly popular and widely adopted trend, driven by the growing emphasis on health and hygiene in the face of increasing infectious disease outbreaks. Its rising popularity can be attributed to its time efficiency, powerful antibacterial properties, convenient portability for travel purposes, and gentle impact on the skin. Fortune Business Insights presents this information in their report titled "North America Hand Sanitizer Market, 2024–2030."

Information Source:

https://www.fortunebusinessinsights.com/north-america-hand-sanitizer-market-104294 

Report Coverage:

• Major growth drivers, restraining factors, opportunities, and potential challenges for the market. 
• Comprehensive insights into regional developments. 
• List of major industry players. 
• Key strategies adopted by the market players. 
• The latest industry developments include product launches, partnerships, mergers, and acquisitions. 

Segments:

Wide Dispersion and Efficient Application Sets Gel Segment Apart

Based on product form, the market is divided into gel, spray, foam, and others. With its superior ability to disperse evenly across the entire palm using smaller quantities, the gel segment emerges as the frontrunner, surpassing other segments.

Rising Demand for Alcohol-based Sanitizers Due to Unmatched Effectiveness

By type, the market is segmented into alcohol-based sanitizer and alcohol-free sanitizer.
Alcohol-based sanitizers are expected to experience increased demand as they possess unparalleled efficacy in eliminating germs, bacteria, and viruses.

Vital Role of Hand-Sanitizers in Controlling Disease Dominates Hospital Segment

By end-user, the market is divided into schools, restaurants, hospitals, households, office buildings, and others. The hospital segment is poised to be the prevailing segment, primarily driven by the constant interaction of healthcare professionals, including doctors, nurses, technicians, and others, with patients who are more susceptible to contagious diseases.

From the regional ground, the market is segmented into the U.S., Canada, and Mexico.

List of Key Players Profiled in the North American Hand Sanitizer Market Report:

• The Clorox Company (U.S.)
• The 3M Company (U.S.)
• Byotrol (U.K.)
• Henkel AG & Co. KGaA (Germany)
• Vi-jon Inc.(U.S.)
• GOJO Industries, Inc. (U.S.)
• Kutol Products Company, Inc. (U.S.)
• The Procter & Gamble Company (U.S.)
• Artnaturals (U.S.)
• Unilever PLC (U.K.)

Competitive Landscape:

Large Players Shifting Toward Organic/Natural Sanitizers to Accelerate Product Growth

A growing trend in the hand sanitizer industry involves a substantial number of manufacturers making a strategic shift towards the production and manufacturing of hand sanitizers with organic and natural formulations. These products are gaining popularity due to their skin-friendly properties and reduced presence of harmful chemicals. This transition towards natural and organic hand sanitizers is expected to play a crucial role in boosting the market share of hand sanitizers in North America.

Drivers and Restraints:

Smart Dispensers and Portable Sprays Redefine Hand Sanitization

Manufacturers are leading the way in product innovation by introducing cutting-edge solutions such as smart hand sanitizer dispensers. These advanced dispensers offer enhanced safety, simplicity, and reduced risk of disease transmission. For instance, Canadian brand Origen has developed a pocket spray hand sanitizer containing 70% isopropyl alcohol, striking the perfect balance between effectiveness and portability, making it convenient for users to carry it with ease.

However, an abundance of alternative products such as liquid hand wash, bar soap, cleansing cream, and various other options pose a restraint on the North American hand sanitizer market growth.

COVID-19 Impact

Hygiene Protocols Drive Market Development Amidst Pandemic

The outbreak of coronavirus led to widespread adoption of preventive measures aimed at containing the transmission of the infection. Among these measures, the use of hand-sanitizer gained significant traction. Citing data issued in September 2023 from the Center for Disease Control and Prevention, it has been highlighted that alcohol-based hand sanitizers play a crucial role in safeguarding individuals and the community at large from the coronavirus.

Key Industry Developments:

• April 2023: SK Capital Partners, LP. acquired Apotex Pharmaceutical Holdings Inc. to expand its presence in the Canadian hand sanitizer manufacturing industry.