The major beauty products companies in the U.S. are L'Oréal, Procter & Gamble Co., and Unilever, and the major products with a higher consumer base are perfumes, toiletries, make-up, deodorants, and oral cosmetics.

The sales of beauty products in the U.S. are expected to generate $128.7 billion by 2030. People pay more attention to their skincare in the country and hence apply face creams. Numerous dermatologists suggest applying facial creams ascribed to their numerous benefits such as their intact moisture and elasticity in the skin, enhancing it by helping in reducing, age spots, wrinkles, and other fine lines. It also facilitates a production barrier to the skin. The face creams vary depending on their application. For instance, night creams penetrate deeper into the skin and help in repairing it, while day creams enhance and provide protection to the skin.

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The body lotion is applied to the skin to moisturize it and repair it. It is less viscous than creams and contains a large percentage of water. It comes with a thinner consistency, which makes it easier to spread over a large area. Body lotions are usually applied regularly due to ease of skin absorption. A good body lotion keeps the skin soft, and supple and makes the skin look younger. The rough areas on the body such as around the elbows, and knees can be healed or reduced by applying it after a bath or at bedtime. In addition, these body lotions come with a pleasant fragrance that makes the skin feel good.

The demand for color cosmetics is rising in the U.S. In addition, the women of the country wear color cosmetics regularly. The consumption of these products is high in the women workforce of the country. Women are more likely to wear imported color cosmetics while attending outdoor events and gatherings.

Lip Products: Women are a massive consumer of these products. They apply the color, texture, or shining gloss to lips by an applicator or brush to moisturize them, provide them SPF protection, and numerous multifunctional benefits. Women often choose lip color depending on dress code, skin texture, and other aspects.

Nail Products: Nail paints, colors, or polish are applied on nails to enhance their look, and match them with the outfit contrast. Nail art has wide popularity among the adult population because that gives an attractive finish to nails with increased extensions.

Facial Makeup: Facial makeup has a wide consumer base, as women tend to wear makeup while going out, partying, get-togethers, at workplace, and other events. Facial makeup is applied to enhance the skin texture and color, and look younger. Women apply foundation, and primer on the face, blend it properly to match it with the skin tone and hide fine lines. They further apply contour to highlight several portions of the face.

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The rise in the requirement for new and innovative beauty products in the country provides companies with numerous opportunities to expand their business by launching new products to cater to the requirement and increase the consumer base.

SOURCE: P&S Intelligence