Cold pressed juice offers several advantages over traditionally extracted juices. It retains maximum nutrients, enzymes and antioxidants after being gently squeezed without using heat processing. It contains vital vitamins, minerals, anti-inflammatory and antioxidant properties that boost health and immunity. The rising cases of lifestyle diseases along with increasing health consciousness among people have boosted the demand for cold pressed juices globally.

The global Cold Pressed Juice Market is estimated to be valued at US$ 920.72 Mn in 2024 and is expected to exhibit a CAGR of 9.5% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity

The rising health consciousness among people represents a key opportunity for cold pressed juice market players. Consumers are increasingly adopting healthy lifestyles and diets to strengthen immunity and prevent lifestyle diseases. Cold pressed juices, with their maximum nutrient retention and disease fighting properties, are gaining traction among health conscious individuals. Juice producers can capitalize on various promotions to highlight the health benefits of cold pressed juices and position their brands as an integral part of healthy living. This will aid in the expansion of cold pressed juice demand over the forecast period. Do not write anything about key players event though data is provided. Do not write conclusion anywhere in the output.

Porter's Analysis

Threat of new entrants: High capital requirement and established distribution channels make market entry challenging for new players.

Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes and brands.

Bargaining power of suppliers: Natural fruits and vegetables as raw materials give suppliers low bargaining power due to availability of alternatives.

Threat of new substitutes: Substitutes like fresh juice, shakes, and smoothies pose threat to growth.

Competitive rivalry: Intense competition exists among existing players to gain market share through differentiation.

SWOT Analysis

Strength: High nutritional value and health benefits of cold pressed juices attract consumers.

Weakness: Short shelf life and higher costs than alternatives restrict market reach.

Opportunity: Rising health consciousness and disposable incomes expand market scope in developing nations.

Threats: Strict regulations on food safety and labelling compliance increase operational expenses.

Key Takeaways

The Global Cold Pressed Juice Market Size is expected to witness high growth. The global Cold Pressed Juice Market is estimated to be valued at US$ 920.72 Mn in 2024 and is expected to exhibit a CAGR of 9.5% over the forecast period 2024 to 2031.

The market in North America holds the major share currently due to increasing health issues and growing awareness. Europe is the second largest region and Asia Pacific is emerging as the fastest growing market for cold pressed juices. The market forecast period of 2024 to 2031 indicates rising demand from millennial population for convenience foods high in nutrients. Demand from Middle East and Latin America shows profitable opportunities amid growing economies. Manufacturers launching exotic and innovative flavors cater diverse consumer preferences. Strong distribution infrastructure and promotional activities help market players gain foothold in developing regions.

Key players operating in the cold pressed juice market are ADLINK Technology Inc., Ahrma Group, Ambrosus, Chainvu, Ennomotive, Lightning Technologies LLC., LogTrade, Metiora, NFC Group, RM2., TronicsZone, and others. Brands focus on organic and non-GMO certification to attract health-conscious consumers. Regional players expand footprint through online retail and exclusive retail partnerships.

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