Owning and running an ecommerce site means you will have to consider multiple factors to ensure success. One such critical element is your site design. Therefore, you must be considerate while designing your website to make certain that it is responsive.
A responsive web design means your website will appear the same on all screen sizes. There will be no distortion or disappearance of the content when seen from a mobile or tablet.
If you are thinking about establishing such a website, keep reading the article. It will shed light on the critical reasons why a responsive design is vital for your eCommerce site.
Top 5 Reasons Why You Must Opt for a Responsive Web Design
On the surface, a responsive web design makes your site accessible to visitors from different devices. However, if you dive deeper, it also offers numerous other benefits, including supporting SEO, enhancing page load speed, easy maintenance, cost-effectiveness, and enhanced user experience. It’s time to elaborate on each of the above benefits separately:
1. Supports SEO Efforts
One major advantage of opting for a responsive design for your eCommerce site is that it supports your SEO efforts. Various aspects of such an approach are highly recommendable for search engine optimization.
A non-responsive eCommerce site is not suitable for this reason. Rather, it has a detrimental effect on your site’s optimization for search engines. Google does not like recommending a website that does not facilitate a wide range of screens.
On the other hand, a responsive design offers the following advantages in terms of SEO:
- First of all, Google is in love with such a design approach
- It substantially reduces the bounce rate
- It enhances your website load speed
- More visitors will like to share your content on social media sites
Consequently, it will boost your SEO efforts. Therefore, businesses contact experts from an eCommerce website development firm Dubai to incorporate a responsive web design for search engine optimization.
2. Enhances Page Load Speed
If you want an optimal page load speed, a responsive web design can do the trick for you. This is because responsiveness is crucial for site loading on different screen sizes.
A non-responsive web design can negatively impact your eCommerce site’s page load speed. This might pose dire consequences to your business, including:
- It is detrimental to user experience
- It has a drastic impact on search engine optimization
- Google disapproves of the sites with lower than standard load speed
- It decreases your web traffic and increases the bounce rate
- There will be way more less conversions than you might expect
Due to the above reasons, an e-commerce site cannot afford such undesirable outcomes. To avoid this, you need to opt for a responsive web design.
3. Easy to Maintain
A responsive web design will make your site easy to maintain. This is because you will not have to become a pendulum between two different versions of your eCommerce site.
When people prefer a non-responsive design, they essentially have to create two different websites for the same business. These two versions include:
- Desktop format of the site
- Mobile format of the site
This can make maintenance challenging for them. For instance, if traffic on one site increases, the other site might see a decrease in visitors. There will be no time to sit still and chill.
Conversely, with a responsive design, you will not have to develop two separate versions of your eCommerce site. A single format will be adaptable to all screen sizes.
4. Offers Cost-Effectiveness
Incorporating a responsive web design is undoubtedly a cost-effective option for you. It is particularly suitable for startups or small-scale businesses.
Apparently, the upfront cost for a non-responsive web design might seem lower than that of a responsive one. However, looking at the following additional associated costs might change your mind about this matter:
- Developing and maintaining two separate sites
- Compensating for dropping SEO ranking
- Spending money and efforts to improve page load speed
This is why, in the long term, this traditional approach can be costly. You can contact professionals for this cost-effective approach to establishing a website.
5. Improves User Experience
Lastly, responsive web design is instrumental in improving the user experience of your e-commerce site. The prime reason behind this benefit is that this design strategy makes your site accessible to mobile users.
According to a statistical report for February 2024, out of the hundred percent of web traffic, about 59.43% came from mobile phones. This means a large number of people visit your site on the small screens.
Easy navigation and accessibility can enhance their confidence in your e-commerce site, leading to an improved user experience. On the flip side, a non-responsive design plays a negative role in this regard.
Takeaway
A responsive web design offers numerous benefits for eCommerce sites. For instance, it helps boost search engine optimization, increase page load speed, and enhance user experience. Moreover, it is also cost-effective and easy to maintain. If you think you can benefit from these aspects of responsive web design, contact a reliable website service provider to leverage this style.
