The Australia & New Zealand herbal supplements market comprises various herbal-based dietary supplements and nutraceutical products. Some key herbal supplements in the region include ginkgo biloba, ginger, St. John's wort, echinacea, saw palmetto, horsechestnut, milk thistle, garlic, valerian, green tea, and cranberry extracts. These herbal supplements provide various health benefits such as antioxidant properties, improved immunity, weight management, cognitive function, joint & bone health, mood enhancement, and cardiovascular health. The growing geriatric population and increasing awareness about preventive healthcare have boosted the demand for herbal supplements in Australia and New Zealand.

The Global Australia & New Zealand Herbal Supplements Market is estimated to be valued at US$ 1465.12 Mn in 2024 and is expected to exhibit a CAGR of 7.9% over the forecast period 2024 to 2030.

Key Takeaways
Key players operating in the Australia & New Zealand herbal supplements are Marathon Petroleum Corporation, HollyFrontier Corporation, REG Life Sciences LLC, Louis Dreyfus Company, Orochem Technologies Inc., Hero BX, Archer Daniels Midland, Renewable Energy Group, Valero Energy Corp., Darling Ingredients Inc., Cargill Inc., POET LLC, Green Plains Inc., Flint Hills Resources, Bunge Limited, Crimson Renewable Energy LP, Aemetis Inc., Alto Ingredients, Inc., and Pacific Ethanol, Inc., CHS Inc. The demand for herbal supplements is growing rapidly owing to increasing health consciousness among consumers and rising prevalence of lifestyle diseases. Major manufacturers are focusing on new product launches, emphasizing on organic & natural ingredients to cater to consumer demand.

Market Trends
People are increasingly adopting herbal supplements for general well-being and disease prevention, which is boosting the market. Manufacturers are introducing innovative delivery formats such as gummies, softgels, and ready-to-drink products to enhance consumer appeal. Emergence of e-commerce has provided growth opportunities for herbal supplement producers to reach a wider audience digitally.

Market Opportunities
Growing medicinal cannabis industry in Australia & New Zealand Herbal Supplements Market Size  is attracting investments in the field of cannabis-derived herbal supplements. Improvement in distribution networks across modern retail formats such as hypermarkets, pharmacies, and online platforms can help manufacturers increase consumer outreach. Adoption of blockchain technology offers opportunities to ensure supply chain traceability and authenticity of herbal ingredients.

Impact of COVID-19 on Australia & New Zealand Herbal Supplements Market

The COVID-19 pandemic has impacted the growth of Australia & New Zealand herbal supplements market. During the pandemic, people started focusing more on building immunity and maintaining overall health. This increased the demand for herbal supplements such as turmeric, ginger, echinacea, garlic etc. that are known to have immunity boosting properties. The lockdowns and restrictions also forced people to rely more on online channels for buying supplements. Many supplement companies started online delivery of products to cater to the growing demand. The post-COVID scenario of this market is also expected to remain positive. With increasing health consciousness, the demand for herbal supplements is likely to sustain in the coming years. The companies may continue investing in advanced online platforms and distribution networks to capture the market opportunities. New product launches focusing on immunity and overall wellness are expected. stringent regulations and quality standards will need to be ensured.

Australia and New Zealand together accounts for a major share of the herbal supplements market value. Both countries have seen rapid uptake of herbal supplements in recent years due to growing health awareness. Australia holds the highest share currently due to large consumer base and established distribution channels across major cities. The urban population prefers convenient packaged supplements. New Zealand market is growing at a comparatively faster pace driven by rising exports. The country is emerging as a key producer and exporter of high quality herbal raw materials and finished products. It exports to various international markets like other Asia Pacific countries, Europe and North America. The large cultivable land, favorable climate and implementation of sustainable practices provide New Zealand a competitive advantage in the global supplements industry.

The Asia Pacific region, excluding Australia and New Zealand, provides significant growth opportunities for herbal supplements market. Countries like China, India, Indonesia, Thailand and Vietnam have rising disposable incomes and health consciousness. The tradition of using herbs in daily diet and Ayurveda/Chinese systems contributes to market growth. Easy availability through e-commerce, health stores and modern retail outlets boosts the demand. Southeast Asian nations stand to benefit due to increasing exports of herbal extracts to service the global supplements industry. With continued economic and infrastructure development, Asia Pacific is expected to be the fastest growing regional market during the forecast period.

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