Ostomy Care Accessories Market To Witness Increased Sales Owing To Rising Geriatric Population

The ostomy care accessories market includes products that aid ostomates in managing their stoma and maintaining hygiene. Some key accessories include bags, belts & girdles, tapes, skin barriers, irrigation sets and other supplementary products. Pouches are the most crucial accessory as they collect waste from the stoma and need to be changed regularly. They come in one-piece and two-piece formats to suit individual needs. Belts are used to secure the pouch to the body while tapes provide additional adhesion. Barriers form a protective layer between the stoma and surrounding skin to prevent irritation and leaks. Irrigation sets are used to flush and clean the stoma. With rising colostomy and ileostomy procedures globally due to gastrointestinal diseases, injuries and cancer, demand for ostomy care accessories is growing substantially.

The Global Ostomy Care Accessories Market is estimated to be valued at US$ 4.26 Bn in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2024 to 2030.

Key Takeaways

Key players operating in the ostomy care accessories are PPG Industries (US), Sherwin-Williams Company (US), Kukdo Chemical Co., Ltd. (South Korea), Nukote Coatings Systems (US), and VIP GmbH (Germany). Ostomy care procedures are being increasingly adopted for treating colon cancer, inflammatory bowel disease, injuries and various other medical conditions. According to the United Ostomy Associations of America, over 800,000 people have some form of ostomy in the US alone. This growing ostomate population is driving demand for various accessories. Manufacturers are also developing novel types of barriers, adhesives and clips that aim to prevent leakage, improve convenience and reduce skin damage to provide comfort to users.

The aging global demographic profile with a rising geriatric population prone to chronic diseases and medical issues also contributes to market growth. According to the United Nations, the population aged 60 years and above is projected to double by 2050 and reach nearly 2.1 billion globally. Growing patient awareness and acceptance of ostomies as a viable treatment option further supplements market revenues. However, availability of inexpensive generic products poses a threat to prominent brands.

Technological advancements are also being made in ostomy accessories. For instance, products with flexible shells that move with the body rather than restricting it. Adhesives are being enhanced to last longer and stick firmly. New click, tape and belt closure designs have been introduced for improved wearability. Implantable pouches are another innovation currently being researched. Such developments aim to make ostomy management discreet and comfortable.

Market Trends

Growing demand for customizable accessories: There is increased demand for custom-fit bags, barriers and other accessories tailored as per stoma size, placement and individual body type. This ensures optimal fit and comfort for each user.

Rise of one-piece drainable pouches: One piece drainable pouches that combine the barrier and bag into a single piece are gaining steam over traditional two-piece designs. This eliminates leaks at the barrier-bag junction.

Market Opportunities

Focus on male ostomates: Most current innovation focuses on women while the needs of male ostomates are relatively underserved. There is scope to design accessories that suit their physique and lifestyles better.

Tapping emerging markets: Though developed markets dominate currently, sales potential exists in emerging healthcare markets of Asia Pacific, Latin America, Middle East and Africa as accessibility and affordability of ostomy care increases.

Impact of COVID-19 on Ostomy Care Accessories Market Growth
The COVID-19 pandemic has negatively impacted the growth of the Ostomy Care Accessories Market Growth . Lockdowns and supply chain disruptions caused delays in production and shipments. Hospital admissions were limited to critical cases only. Many elective surgeries for ostomy procedures were postponed. This reduced demand for ostomy accessories in 2020. However, with restrictions easing in 2021, the market is recovering gradually.

During the initial months of the pandemic, there was a shortage of ostomy accessories as supplies were diverted to produce critical medical supplies like PPE kits and ventilators. This created supply constraints. Now manufacturers are ramping up production to meet the current demand. Various initiatives are being taken to educate patients about self-care at home and provide doorstep delivery of supplies to maintain social distancing. Telemedicine is helping connect patients to healthcare providers virtually.

North America currently holds the largest share of the ostomy care accessories market in terms of value, followed by Europe. This is attributed to the rising prevalence of IBD and colorectal cancer, increasing awareness, comprehensive insurance coverage and advanced healthcare infrastructure in these regions. Asia Pacific is expected to be the fastest growing region during the forecast period, with China and India emerging as lucrative markets. Factors like growing medical tourism, rising disposable incomes and improving access to healthcare are supporting market growth in Asia Pacific.

Geographical Regions with Highest Value Concentration of Ostomy Care Accessories Market
Currently, North America accounts for the largest share of the global ostomy care accessories market in terms of value. This is driven by the increasing prevalence of inflammatory bowel disease, colorectal cancer and other conditions requiring ostomy surgery. The region has advanced healthcare infrastructure and reimbursement policies. Comprehensive private and public insurance covers the costs of ostomy supplies. Manufacturers have a strong foothold in the US market with a wide range of product offerings.

Europe is the second major revenue generator for ostomy care accessories. Countries like Germany, France, UK and Italy have a high number of ostomates requiring lifelong supplies. Lifestyle-related diseases are common. European nations have universal healthcare that funds ostomy products. Therefore, the demand is steady in this mature regional market.

Fastest Growing Region for Ostomy Care Accessories Market
Asia Pacific is poised to be the fastest growing region in the global ostomy care accessories market during the forecast period. This growth can be attributed to factors like the rising healthcare expenditure, growing awareness about ostomy care products, increasing preference for ostomy surgery and expansion of private healthcare facilities.

Countries like China, India and South Korea are likely to present lucrative opportunities due to their large populations and improving economic conditions. As medical tourism increases in Asia, international patients also contribute to market revenues. Furthermore, aging population prone to cancer and bowel disorders will drive the need for accessories. Thus, manufacturers are strengthening their presence in Asia Pacific through collaborations and new product launches.