The global tempera paint market has been growing rapidly over the past few years. Tempera paint, also known as poster paint, is a simple water-based color paint used mainly for illustrations, signboards and children's crafts. It is made from pigments or natural earths, chalk, binders and water. Tempera paint dries quickly on application and can be peeled off easily from any surface. It provides high color vibrancy, is non-toxic and safe for young children to use manually. Tempera paints are affordable art supplies used mostly by schools and kindergarten activities across the world.

The Global Tempera Paint Market is estimated to be valued at US$ 4.74 Bn in 2024 and is expected to exhibit a CAGR of 3.1% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the tempera paint market are BASF SE, British Petroleum Plc, Chevron Corporation, China National Petroleum Corporation (CNPC), China Petrochemical Corporation (SINOPEC), ExxonMobil Corporation, INEOS Group Ltd., LyondellBasell Industries Inc., Royal Dutch Shell PLC, and SABIC. Tempera paint manufacturers are focused on developing non-toxic and eco-friendly product varieties with higher color retention properties.

The growing demand from the education sector is a major driver for the Global Tempera Paint Market Size. Schools widely use tempera paints for art-based learning activities from pre-primary to middle-level classes. According to surveys, over 60% of primary schools globally have tempera paint as part of their art supplies inventory.

Recent advancements in tempera paint formulations have increased the shelf life and color retention properties without compromising on safety. Many brands now offer tempera paint tubes and bottled varieties with five or more years of shelf life stability compared to traditional brick style packaging with under 2 years of usability.

Market Trends

Sustainable and eco-friendly packaging solutions - Major brands are shifting from tin/plastic containers to paper-based carton or recyclable plastic bottles to reduce environmental footprint of tempera paints.

Innovation in product varieties - Introduction of metallic, pearl, neon and shimmer tempera paints have boosted popularity among young creators and craft enthusiasts beyond classrooms.

Market Opportunities

Rising adoption in preschools and daycare centers - Proliferation of preschools especially in developing nations will bolster demand for safe, non-toxic tempera paints ideal for early childhood development.

Growth of arts and crafts as hobbies - surging interest of people in arts, painting, and craft-making as stress-busters provides scope to tap hobbyist segment beyond academic use of tempera paints.

Impact of COVID-19 on Tempera Paint Market
The COVID-19 pandemic has impacted the growth of the tempera paint market. During the peak of lockdowns in 2020-21, manufacturing and supply chain activities were disrupted globally due to work from home orders and social distancing norms. This led to a decline in production volumes and availability of tempera paint products. Demand also reduced significantly from commercial sectors such as education where tempera paint is widely used by students for art and craft activities. However, demand increased from retail consumers looking for arts and crafts activities to keep themselves engaged at home during lockdowns and restrictions on outdoor activities. Online sales contributed to serving the increased retail demand. With easing of restrictions and reopening of educational institutions in 2022, production and supply chain activities have resumed supporting demand recovery. However, rising prices of raw materials due to high inflation and global energy crisis can continue to pose challenges. Companies need to focus on innovations to develop affordable and sustainable products besides strengthening online distribution to tap into changing consumer purchase behaviors in the long term.

In terms of value, North America holds the largest share in the global tempera paint market owing to high preferences for art education and large customer base for retail products in countries like the US and Canada. The region enjoys strong demand from educational institutions for primary grade students as art is considered an important subject. Europe follows next with focused demand from Germany, UK and Italy where art is a significant part of school curriculums. Asia Pacific is the fastest growing region driven by increasing government emphasis on development of creative skills among students in developing countries and growing middle class population interested in arts and crafts activities. Countries like China, India and Japan are witnessing fastest growth in demand for tempera paint.
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