Automobile giants, such as Tata Motors, Audi, Honda, General Motors, BMW, Toyota Motors, Hyundai, Lexus, Mercedes-Benz, Volvo, and Land Rover, provide anti-pitch feature as an optional or standard offering in some of their car models. The increasing preference for luxury vehicles in emerging economies is expected to amplify the demand for anti-pinch power window systems by carmakers in the years to come. Additionally, luxury cars equipped with the anti-pinch feature are mostly produced for customers from developed nations, due to the high disposable income.
In addition to the luxury cars, automotive manufacturers are also installing anti-pitch power window systems in small and medium segment cars,owing to the increasing demand for these systems in the entry-level and mid-priced vehicles from developing nations of South Africa, Brazil, and India. Moreover, the demand for these systems from the automobile sector is surging due to the increasing focus on advanced safety systems.
Additionally, stringent safety regulations laid down by various regulatory bodies across the world have led to the replacement of mechanical equipment with automatic components like anti-pinch widows. Automotive original equipment manufacturers (OEMs) and suppliers are focusing on enhancing the efficiency of the automobiles because of the increasing demand for advanced safety features from consumers. The automakers are constantly developing technically advanced and innovative safety systems and integrating these systems with vehicles to comply with safety standards.
The automotive anti-pinch is also a safety system that is used in the power windows of a car to prevent the winding up of the windows as soon as they perceive any obstacle in the path of the glass. These obstacles are identified by a sensor installed in an electric motor of the car. The sensor can identify any resistive force acting against the direction of the glass. Immediately after the obstacle is detected by the motor, the windows stop closing immediately and start operating in the reverse direction. These window systems assist in bringing down the windows to avoid any injury to the driver or the passenger.
The competitive landscape of the automotive anti-pinch power window system market is dominated by tier-1 players that are present across the globe. These players include NXP Semiconductors, Continental AG, Brose Fahrzeugteile GmbH &Co., Inteva Products LLC, Robert Bosch GmbH, DENSO Corp., Leopold Kostal GmbH & Co. KG, Delphi Automotive PLC, and Magna International Inc. The companies are working toward gaining a competitive edge by taking strategic measures like product launches and partnerships.
Globally, North America and Europe collectively accounted for majority share of the automotive anti-pinch power window system market in 2016. This is attributed to the rise of vehicle production and export, technological developments, surge in investments, and stringent safety legislations toward vehicle safety. Due to these features, the adoption of the anti-pinch power window systems is increasing tremendously in these regions.
Thus, high usage of advanced safety systems in vehicles and stringent safety norms are expected to boost the usage of automotive anti-pinch power window systems during the forecast period.