The global tissue paper market size was valued at USD 85.81 billion in 2023. The market is projected to grow to USD 133.75 billion by 2030, exhibiting a CAGR of 6.55% during the forecast period.

The demand for tissue paper products worldwide is witnessing a significant rise, largely attributed to the increasing awareness regarding sanitation and hygiene standards, both in domestic and commercial settings. Businesses, catering establishments, and healthcare facilities rely on a variety of tissue paper products to maintain cleanliness and hygiene. With consumers prioritizing health and well-being, there's a growing preference for hygiene products that offer protection against bacteria and viruses. This trend is further fueling the expansion of the tissue paper market. Fortune Business Insights™ highlights these developments in their report titled "Global Tissue Paper Market, 2024–2030."

Information Source: https://www.fortunebusinessinsights.com/tissue-paper-market-102847 

List of Key Players Profiled in the Tissue Paper Market Report:

• Von Drehle Corporation (U.S.)
• First Quality Tissue LLC (U.S.)
• Orchid Paper Products Company (U.S.)
• Kruger Inc. (Canada)
• Asian Pulp & Paper (China)
• Svenska Cellulosa AB (Sweden)
• Hengan (China)
• Croix Tissue (U.S.)
• AbitibiBowater Inc. (Canada)
• CMPC Tissue SA (Chile)
• Sofidel Group (Italy)

Report Coverage:

The report offers: 
•    Major growth drivers, restraining factors, opportunities, and potential challenges for the market. 
•    Comprehensive insights into the regional developments. 
•    List of major industry players. 
•    Key strategies adopted by the market players. 
•    Latest industry developments include product launches, partnerships, mergers, and acquisitions.

Drivers & Restraints:

Personal Care and Sanitation Requirements are Rising, Which will Boost Market Growth

Because of the increasing importance of maintaining optimum health and cleanliness, everyone now uses tissue paper. These handy wiping items are frequently used to clean kitchen surfaces, hands, faces, and instruments in diagnostic and research labs. So, the main factor boosting increased product demand is the global rise in hygiene awareness. The Food and Agricultural Organization of the United Nations (FAO) reports that China's output of household and sanitary papers climbed from 10.99 million tons in 2020 to 11.25 million tons in 2021 for domestic and export use.

Growing environmental issues, including deforestation and global warming brought on by the removal of trees, constrain the market for products made of pulp and inhibit consumer demand, which stifles the global tissue paper market growth.

COVID-19 Impact:

Hygiene Awareness in the Face of the COVID-19 Pandemic to Speed Up Market Development

Customers use tissue paper more frequently to maintain their surroundings hygienic and tidy and thus prevent coronavirus infection. In order to avoid a lack of necessities under COVID-19 lockout limitations, they choose to stock up on toilet paper, wipes, and other grocery products. As a result of this reason, the pandemic has dramatically raised the demand for facial wraps and wipes worldwide.

Segments:

The market is segmented based on product type into facial tissue, paper towels, wipes, bath & toilet tissue, and others. The dominance of the bath & toilet tissue segment can be attributed to the widespread utilization of cotton towels and napkins for bathroom sanitation. Additionally, the expanding tourist industry and modernizing hospitality sector are driving the demand for high-quality tissue products.

In terms of application, the market is categorized into household and commercial sectors. Within the commercial sector, establishments such as hotels, restaurants, and offices play a significant role. The commercial segment holds a substantial market share due to the extensive use of tissues during meal service and table cleaning in hotels and restaurants. Furthermore, the rise in corporate housing facilities contributes to the commercial sector's dominance in the market.

Regional Insights

Asia Pacific Dominates the Market due to Presence of Influential Economies in this Region

During the projected period, a sizable tissue paper market share is anticipated for the Asia Pacific region. This can be attributed to aspects like the expanding capacity of East Asian nations like China and Japan and the region's ability to produce goods made of wood. In 2019, there were roughly 2700 paper and board firms in mainland China, according to a China Paper Association (CPA) survey. Additionally, because of its enhanced utility in the expanding food and food services sector, the expansion is mostly coming from populated nations like China, India, and Japan, driving the total tissue paper market growth in the region.

Competitive Landscape

Growth of the Market Requires Innovation and Efficient Distribution Channels

Maintaining a company's capacity to produce tissue items requires an effective supply chain and inventory management. The market's top producer of products made from pulp, Svenska Cellulosa AB, is a well-known organization. To increase the absorbency of products made of paper and pulp and to efficiently utilize the raw material to increase environmental sustainability, the company employs product innovation as a business strategy. In order to attain the necessary returns on their market investments, well-known tissue paper industry players like CMPC and Hengan Inc. utilize a variety of investment strategies.

Key Industry Development: 

• June 2021: Renova, a Portuguese brand, launched Divine, its new toilet paper wrapped in recyclable and biodegradable paper. Renova focuses on product innovation by thinking about the environment and making consumers aware of the ecological impact of their purchases.