The global swimwear market size was valued at USD 20.47 billion in 2023 and is expected to be worth. The market is projected to reach USD 27.56 billion by 2030, recording a CAGR of 4.34% during the forecast period.

Swimwear refers to a set of clothes that are majorly used for water-based and other leisure activities, such as surfing, sunbathing, swimming, and paddle boarding. They are quite lightweight and comfortable as they are typically made from polyester, nylon, and spandex fabrics. The demand for swimsuits is increasing among customers as more people are participating in water-based recreational activities and adventure sports, which will bolster market growth.

Fortune Business Insights™ displays this information in a report titled, "Swimwear Market, 2024-2030." 

Information Source: https://www.fortunebusinessinsights.com/swimwear-market-103877 

Top Leading Players Covered in the Swimwear Market:

• Haddow Group Plc (U.K.)
• Pentland Group PLC (U.K.)
• Swimwear Anywhere Inc. (U.S.)
• Adidas AG (Germany)
• Puma SE (Germany)
• LVMH Moët Hennessy Louis Vuitton (France)
• Nike Inc. (U.S.)
• Boardriders, Inc. (U.S.)
• Arena Italia S.p.A. (Italy)
• Gap Inc. (U.S.)

Segmentation:

Polyester-based Swimsuits to Become Popular Due to Their Durability

Based on material, the global market is divided into polyester/nylon and spandex. The polyester segment is projected to dominate the swimwear market share as polyester-based swimsuits are quite durable and offer resistance to wear and tear.

Larger Variety in Designs and Styles to Make Women Major End-Users of Swimwear

In terms of end-users, the market is segmented into men, women, and kids. The women's segment is anticipated to lead the market growth as women’s swimsuits have a greater variety in designs and styles as compared to men's.

Offline Stores to Witness Rise in Customer Footfall Due to Availability of Proper Guidance to Choose Right Swimwear

Based on the distribution channel, the market is segmented into offline and online. The offline store segment might lead the market as salespersons are always present in these stores to provide effective guidance to customers with regard to the type of swimsuit that will suit their body type and style the best.

With respect to region, the market covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The report studies the market in detail and underlines several critical areas, such as leading distribution channels, product types, key market players, and major end-users. It also provides key insights on the top market trends and the latest industry developments. Besides the factors mentioned above, the report covers many other factors that have accelerated the market’s progress.

Drivers and Restraints:

Increase in Tourism Activities to Accelerate Market Growth

The tourism sector across the globe has witnessed strong growth, especially after the COVID-19 pandemic. The reopening of several tourist destinations that also have beautiful beaches and attractive water-based activities has increased the volume of tourists visiting these countries and augmented the demand for swimsuits.

However, the growing presence of low-quality swimsuits that can cause allergic reactions may hinder the swimwear market growth.

Regional Insights:

Rising Disposable Income to Help Asia Pacific Dominate Global Market

Asia Pacific might hold a dominant position in the global swimwear market as the regional population is seeing a notable rise in its average disposable income every year. This factor has given them the freedom to go on beach vacations, which will enhance the demand for high-quality swimwear.

Europe is also witnessing a notable growth in the demand for functional swimwear as most Europeans give a lot of emphasis to relaxation and health. This is why more tourists go on wellness retreats to European countries, which will further boost product sales.

Competitive Landscape:

Introduction of Innovative Products and Integration of Cutting-Edge Technologies to Help Key Firms Dominate Market

Many key firms operating in this market are engaging in product innovations to attract new customers. They are also integrating novel technologies and making use of highly functional materials to make their products more appealing to their existing as well as new customers. Such initiatives will help them maintain their market dominance.

Notable Industry Development:

• November 2020: O’NEILL, an American clothing and sports brand, released its swimsuit collection. This collection claimed to be suitable for nameless beaches, oceans, canal boat trips, and other seafaring adventures.