Speed to lead refers to the time it takes for a business to follow up with a lead after initial contact, and it's crucial for conversion rates. Studies show that responding within the first 5 minutes of a lead’s inquiry increases the chances of converting them by 9 times. On average, companies that respond within an hour are 7 times more likely to qualify the lead than those who take longer. Fast response times not only improve lead conversion but also enhance customer satisfaction and the likelihood of a successful sale.
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