How Much Does an Ice-Out AP Really Cost? Breaking Down the Price

How Much Does an Ice-Out AP Really Cost? Breaking Down the Price

In the world of luxury watches, Audemars Piguet (AP) holds a place of high prestige. When these already high-end timepieces are transformed into ice-out versions—covered in dazzling diamonds—they become even more eye-catching and expensive. But exactly how much does an ice-out AP cost, and what factors determine its price?

Whether you're a watch collector, a jewelry enthusiast, or simply curious about the hype behind bust-down watches, this guide will break down the real costs involved in owning an iced-out Audemars Piguet.

What Is an Ice-Out AP Watch?

An ice-out or bust-down AP watch refers to a standard Audemars Piguet model that has been customized with diamonds or gemstones. These stones are typically added to the watch case, bezel, bracelet, and even the dial. The process is handled by aftermarket jewelers, meaning the diamond setting isn’t done by Audemars Piguet itself.

While this customization enhances the watch’s appearance, it also alters its value, cost, and appeal—both positively and negatively.

Average Cost of a Standard AP Watch

Before diving into customization, it’s important to understand how much a regular Audemars Piguet costs straight from the boutique.

• Royal Oak (Basic Models): $30,000 – $60,000+

• Royal Oak Offshore: $40,000 – $80,000+

• Royal Oak Chronograph or Skeleton Models: $70,000 – $150,000+

• Royal Oak Concept or Tourbillon Editions: $150,000 – $300,000+

These are base prices for new models and can go up depending on the materials (e.g., gold or platinum), complications, and demand.

Real-World Price Examples

To give you a clearer picture, here are a few examples of what real-world iced-out AP watches might cost:

1. Royal Oak Stainless Steel with VS1 Diamonds

• Base Watch: $45,000

• Customization (Full Bust Down): $55,000

• Total: $100,000

2. Royal Oak Offshore Chronograph with Baguette Diamonds

• Base Watch: $60,000

• Customization (High-End Diamond Setting): $70,000

• Total: $130,000

3. Royal Oak Skeleton Dial with Custom Ice

• Base Watch: $110,000

• Customization: $85,000

• Total: $195,000

Factors That Influence the Cost of an Ice-Out AP

1. Diamond Quality (Clarity, Cut, and Color)

The quality of the diamonds used dramatically affects the price. Higher clarity stones like VS1 or VVS1 are more expensive and offer more brilliance than lower grades such as SI or I.

2. Setting Style

• Pavé setting: A popular, densely packed setting method that uses small stones.

• Baguette setting: Uses rectangular-cut diamonds; harder to work with and more expensive.

• Invisible setting: A seamless method where stones appear flush, with no visible metal—very labor-intensive and costly.

3. Craftsmanship

Highly skilled jewelers will charge more for detailed work. Cheaper jobs may result in poorly set stones or even damage to the original watch.

4. Watch Material

Icing out a stainless steel watch will cost less than doing the same on solid gold or platinum, due to the cost of the base material and the difficulty of setting diamonds into harder metals.

Is It Worth Icing Out an AP?

This depends on your goals. Here are some pros and cons:

✅ Pros:

• Unique and flashy – Perfect for those who want to stand out

• High aesthetic value – Looks stunning under light

• Street credibility – Popular in the hip-hop, sports, and fashion worlds

• Personalization – Make a luxury item your own

❌ Cons:

• Lower resale value – Most aftermarket customizations reduce resale value

• Voids warranty – AP does not honor warranties on modified watches

• Difficult to service – Repairs and maintenance can be harder and more expensive

• Not for purists – Watch collectors may frown upon customized models

Where to Buy an Ice-Out AP Watch

You have two main options:

1. Buy a Standard AP and Customize It

This is often preferred by those who want full control over the type and quality of diamonds used. Make sure to go to a reputable custom jeweler with experience in bust-down watches.

2. Buy Pre-Iced AP from a Dealer

Many jewelers and resellers offer pre-customized iced-out APs. Be cautious and ensure:

• The watch is 100% authentic

• Diamonds are GIA-certified or high-quality

• Workmanship is clean and professional

Final Thoughts: What Should You Budget?

If you’re dreaming of an iced-out Audemars Piguet, be prepared to spend at least $80,000, and that’s on the lower end. For high-end models with exceptional diamond work, you could easily pass the $200,000 mark.