In the last few years, a lot of people in Pakistan have started talking about the environment. One of the areas where we see this change is in fashion — especially ready to wear fashion. But what does that mean? Is ready to wear fashion in Pakistan becoming more sustainable? Let’s find out.
What is Ready to Wear Fashion?
Ready to wear fashion means clothes that are already made in standard sizes and are ready to be bought and worn right away. You can find these clothes in stores like Khaadi, Limelight, Bonanza, Sapphire, and many others. These clothes are different from tailor-made clothes, which are stitched after taking your measurements.
Ready to wear clothing is popular in Pakistan because it saves time and is easy to buy, especially for working women, students, and busy moms.
What Does Sustainable Fashion Mean?
Sustainable fashion means making clothes in a way that is good for the environment and for people. It means using eco-friendly materials, using less water, avoiding harmful chemicals, and making sure workers are treated fairly.
Right now, the fashion industry all over the world is one of the biggest causes of pollution. That’s why many brands and customers are trying to make better choices.
Are Pakistani Brands Becoming Sustainable?
Some Pakistani brands are starting to care more about the planet. While we still have a long way to go, here are a few things happening in the Pakistani ready to wear fashion world:
1. Eco-Friendly Materials
Some brands are starting to use organic cotton and recycled fabrics. These materials are better for the Earth because they don’t need as many chemicals or water to grow. Brands like Generation and Outfitters have started small eco-friendly collections.
2. Less Waste
Fashion creates a lot of waste. Some companies in Pakistan are trying to make use of leftover fabric by creating smaller items like scrunchies, bags, or even patchwork outfits. This helps reduce waste.
3. Local Production
Many ready to wear clothes in Pakistan are made locally. This supports local workers and cuts down on pollution from shipping clothes from other countries. Some small businesses also use handmade or handwoven fabrics, which are better for the environment.
What Can You Do as a Shopper?
Even if you’re a student, you can make better fashion choices! Here are some easy things you can do to support sustainable ready to wear fashion in Pakistan:
-
Buy Less, Choose Better: Try to buy fewer clothes, but make sure they’re good quality so they last longer.
-
Support Local Brands: Buy from small or local brands that care about the environment and pay workers fairly.
-
Reuse and Donate: Don’t throw away your old clothes. Give them to someone else, donate to charity, or reuse them at home.
-
Take Care of Your Clothes: Wash them gently, dry them naturally, and fix small tears instead of throwing them away.
Challenges Ahead
Even though things are getting better, many ready to wear brands in Pakistan still use materials and methods that are not eco-friendly. Also, sustainable fashion is sometimes more expensive, which makes it harder for everyone to afford. But as more people ask for better fashion, companies may start to change.
Final Thoughts
Pakistani ready to wear fashion is starting to move towards sustainability, but it’s still at the beginning stage. The good news is that many people — especially the younger generation — are becoming more aware. If more people start choosing eco-friendly options, we can help our environment while still looking stylish.
So next time you shop, think twice. A small change in how you choose your clothes can make a big difference!
Comments
0 comment