North America RTLS for Healthcare Market, Size, Segment and Growth by Forecast Period: 2019-2027

RTLS for Healthcare Market

North America RTLS for Healthcare Market to Reach US$ 3,090.08 Million by 2027, Growing at 18.9% CAGR

The North America Real-Time Location System (RTLS) for healthcare market, valued at US$ 689.83 million in 2018, is projected to expand to US$ 3,090.08 million by 2027, growing at a CAGR of 18.9% during the forecast period. This growth is driven by the benefits of RTLS systems and the rising competitiveness fueled by the emergence of innovative startups.

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Increasing Market Competition with New Entrants

Several startups worldwide have entered the RTLS manufacturing space, intensifying competition and fostering innovation. Between 2014 and 2017, six new startups began offering customized RTLS solutions across various sectors. Examples include:

• Pozyx Labs (founded in 2015) – Provides ultra-wideband (UWB) RTLS solutions with sub-meter accuracy (10 cm) for precise positioning.
• Sewio Networks (Czech Republic, 2014) – Delivers RTLS hardware and software for accurate, real-time data tracking.
• Proxicon Limited (UK, 2015) – Specializes in proximity-based RTLS solutions.

Organic and Inorganic Growth Strategies (2016-2019)

Key market players have adopted strategic initiatives such as product launches, acquisitions, and partnerships to strengthen their market presence. For instance:

• In July 2018, Zebra Technologies Corporation introduced new healthcare barcode printing solutions to enhance patient and specimen identification at the point of care.

US Market Leads in Growth

The US RTLS for healthcare market is expected to grow at the highest rate, driven by:

• The advantages of RTLS systems in improving operational efficiency.
• The rise of startups offering innovative solutions.
• The increasing use of smartphones, tablets, and pads, accelerating the adoption of RTLS technology.

With these trends, the North America RTLS for healthcare market is poised for significant expansion, offering advanced, cost-effective, and safety-enhancing solutions for the healthcare sector.

Strategic Insights: North America RTLS in Healthcare Market

This analysis delivers data-driven insights into the North America Real-Time Location System (RTLS) healthcare market, examining industry dynamics, emerging trends, competitive players, and regional variations. By identifying high-growth opportunities and untapped segments, these insights enable businesses to craft differentiated value propositions and gain a competitive edge.

Through advanced analytics, stakeholders—including investors, manufacturers, and healthcare providers—can anticipate market shifts and align their strategies for long-term success. A forward-looking perspective ensures preparedness for evolving demands, regulatory changes, and technological advancements.

Ultimately, these strategic insights empower decision-makers to optimize profitability, mitigate risks, and achieve their business objectives in this rapidly evolving market.

key company profiles

  CenTrak

  Impinj, Inc.

  Intelligent InSites

  Aruba (Hewlett Packard Enterprise Development LP)

  Midmark Corporation

  Sanitag

  Sonitor Technologies

  STANLEY Healthcare

  Teletracking Technologies, Inc.

  Zebra Technologies Corp

North America RTLS for Healthcare: Regional Insights

The geographic scope of RTLS (Real-Time Location Systems) for healthcare in North America encompasses the specific regions where businesses operate and compete. Recognizing regional differences—such as varying customer needs (e.g., preferred hardware configurations or power backup requirements), economic conditions, and regulatory standards—is essential for customizing strategies to local markets. Companies can enhance their market presence by pinpointing underserved regions or refining their solutions to align with regional demands. A well-defined regional focus enables more efficient resource allocation, localized marketing efforts, and stronger competitive positioning, ultimately driving growth in targeted areas.

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Author's Bio
Akshay
Senior Market Research Expert at Business Market Insights