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.The Stussy T shirt remains the brand’s beating heart: simple, stylish, and soaked in cultural meaning. It’s more than a piece of fabric — it’s a symbol of identity, creativity, and rebellion.Whether you’re exploring the streets of Rome
The Birth of a Streetwear Giant
The Stussy story begins in the early 1980s with Shawn Stussy, a surfboard shaper in Laguna Beach, California. Shawn began adding his graffiti-style signature to his boards, then to T-shirts, and the brand was born. By the late '80s and early '90s, Stussy had taken on a life of its own, merging surf, skate, punk, and hip-hop influences into a new style category — streetwear.This authentic, rebellious spirit made Stussy a global force. Its logo — that signature scrawl — became a symbol of youth culture, worn proudly by those who didn't follow fashion rules but instead made their own.

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