Top Platform to Buy Direct Mutual Funds Online in India

Direct mutual funds have gained massive popularity among investors looking to maximize returns. Unlike regular mutual funds, direct plans are purchased directly from the fund house or through approved platforms without involving intermediaries or commission charges. This allows investors to earn 0.5% to 1.5% more in the long run.

But where to buy direct mutual funds? That’s what we’ll explore in this guide.

What Are Direct Mutual Funds?

Direct mutual funds are investment schemes offered directly by Asset Management Companies (AMCs) without any third-party distributor. These funds have a lower expense ratio and are ideal for DIY investors. If you’re serious about building wealth efficiently, buying direct mutual funds is the smarter way to go.

Where to Buy Mutual Funds Directly?

Here are the most trusted and user-friendly platforms to start your investment journey:

1. AMC Websites

Almost every fund house like SBI Mutual Fund, ICICI Prudential, HDFC, and Axis Mutual Fund allows investors to purchase direct plans via their official websites.
Pros: Direct access, no extra fees
Cons: Not ideal for tracking multiple fund houses

2. RTA Portals (CAMS and KFintech)

You can invest in multiple mutual fund schemes from different AMCs using registrar portals like:

• CAMS Online
  
  

• KFintech
  
  

Pros: Consolidated access to several AMCs
Cons: Limited analytics or comparison features

3. Best Platforms for Direct Mutual Funds (Third-Party Apps/Websites)

If you want an easier, tech-savvy experience with additional insights, these platforms are top choices:

• Groww
  
  

• My Mudra Fincorp Ltd.
  
  

• Paytm Money
  
  

• ET Money
  
  

• Zerodha Coin
  
  

These platforms help investors buy direct mutual funds seamlessly with minimal paperwork and insightful tools like goal tracking, SIP calculators, and performance analysis.

Pros: User-friendly, comprehensive fund comparison, goal-based investing
Cons: May require KYC completion

Mutual Fund Investment Guide: Getting Started

1. Complete Your KYC – Mandatory for any mutual fund investment in India
   
   

2. Choose a Platform – Based on your comfort and needs
   
   

3. Select the Fund Type – Equity, Debt, Hybrid, etc.
   
   

4. Start Investing – Lump sum or through SIP

Conclusion

With so many accessible platforms, it's easier than ever to buy direct mutual funds. Whether you're a beginner or a seasoned investor, choosing the best platforms for direct mutual funds ensures better returns and control over your portfolio. Still unsure where to start? Explore third-party apps for ease or go straight to the AMC for a no-frills experience. Either way, a smart investor knows that direct is the way forward.