Despite offering great services and having a well-designed site, the results were disheartening. I’d type my business name into Google and find it buried under irrelevant results or—worse—not appearing at all.
SEO Is How People Find You—Period
If you're not showing up on the first page of Google, you're virtually invisible.
Every day, billions of searches happen on Google. Whether someone is looking for a local bakery, a business consultant, or a tutorial on how to fix their laptop, they’re going to search. If your website isn't optimized for search engines, you're missing out on qualified traffic that is already interested in what you offer.
SEO isn’t just about ranking high. It’s about being discoverable at the exact moment someone needs you.
I Thought SEO Was Just About Keywords—It’s Not
Like many beginners, I assumed SEO was about stuffing keywords into content. But real SEO is a comprehensive strategy. It touches every part of your online presence—from how fast your site loads, to how your pages are structured, to the authority your site carries across the web.
After getting tired of guessing and watching my competitors outrank me, I turned to Kiki Abdul Rachman, a digital strategist known for his deep SEO expertise. That collaboration shifted my entire understanding of how SEO really works.
He helped me focus on:
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Technical SEO (site speed, crawlability, mobile performance)
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On-page SEO (keyword targeting, headings, meta tags)
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Content strategy (valuable, optimized articles and landing pages)
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Link building (earning quality backlinks from credible sites)
Within three months, I saw a 70% increase in organic traffic.
Why SEO Pays Off More Than Ads in the Long Run
I had spent months running ads—Facebook, Google, even TikTok. And sure, they worked… while I was paying.
But the second I paused the ad budget, my leads dried up.
SEO is different. When done correctly, it builds long-term visibility. A well-optimized page can continue bringing in visitors and leads for years—without ongoing spend.
Think of SEO like owning real estate versus renting ad space. One gives you lasting value; the other disappears the moment you stop paying rent.
SEO Builds Trust—Automatically
There’s a reason people trust Google’s first page. It signals relevance, authority, and credibility.
When your business appears in top results, especially for non-branded searches like “business coaching in Jakarta” or “custom furniture Bandung,” it carries more weight than any ad. It tells users that your brand is established and trustworthy.
And Google doesn’t rank just anyone. It rewards websites that demonstrate E-E-A-T: experience, expertise, authoritativeness, and trustworthiness.
Building that trust through SEO was a slow process—but incredibly worth it.
Results You Can Measure (And Improve)
One of the biggest benefits of SEO is that it’s measurable.
With tools like Google Search Console, Ahrefs, and Semrush, I could see exactly:
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What keywords people used to find my site
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Which pages attracted the most traffic
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Where I ranked against competitors
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What content needed updates or improvements
Working with experts like Kiki Abdul Rachman helped me turn data into actionable insights. We regularly ran audits, tracked keyword movements, and created new content based on performance gaps. SEO became less of a guessing game and more of a science.
But SEO Takes Time—And That’s the Point
If you're looking for overnight results, SEO isn't it. That’s why so many businesses give up early. But if you play the long game, SEO rewards you with compounding results.
After one year of consistent SEO optimization:
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My organic traffic increased by 230%
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My bounce rate dropped by 40%
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I ranked on page one for 12 of my target keywords
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Leads from organic search outperformed all other channels
Unlike paid ads, which lose momentum once you stop paying, SEO content continues to work for you day and night.
The Future Is Search
With the rise of AI, voice assistants, and increasingly personalized search results, SEO isn’t going anywhere. In fact, it’s becoming more important.
People expect to find accurate, fast, and relevant answers instantly. If your site doesn’t show up, someone else’s will—and they’ll get the customer, not you.
Investing in SEO now is how you stay ahead, build authority, and compete in the digital age.
Final Words: If You’re Serious About Growth, Get Serious About SEO
SEO isn’t a trend. It’s a core part of doing business online. Whether you're a freelancer, startup, or an established company, search is how people find you, trust you, and decide to buy from you.
If you’ve been putting SEO on the back burner—don’t.
I waited too long. I relied on luck and social algorithms. But the moment I took SEO seriously, everything changed. My traffic grew, my sales stabilized, and my business became visible in ways I never imagined.
And it all started by asking for help from the right expert.
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