According to a new report by UnivDatos the Sex Toys Market is expected to reach USD 84.08 billion in 2033 by growing at a CAGR of 9.04% during the forecast period (2025- 2033F).
Sex toys are generally gaining tremendous acceptance as one of the most viable and mainstream components within the global personal wellness and sexual health industry due to their promotion of intimacy and stress relief. Massagers include vibrators, masturbators, lubricants, and wearables, mostly made from body-safe materials and advanced technology focused on a diverse and inclusive consumer base. The growing acceptance of sexual wellness, coupled with improved access via e-commerce, celebrity endorsement, and a move toward holistic health, has gained momentum on the consumer demand side in developed and emerging markets. Together with such new technologies as app-based remote control, AI personalization, and sustainable-design materials comprising items like medical-grade silicone and biodegradable plastics, sex toys have been transformed from being novelties to essentials in self-care. These innovative features maximize effectiveness and safety while creating a delightful user experience for both solo and partner users.
Church & Dwight Co., Inc. (Trojan)
Church & Dwight Co., Inc. develops, manufactures, and markets household, personal care, and specialty products. It operates in three segments: Consumer Domestic, Consumer International, and Specialty Products Division. The company offers cat litters, carpet deodorizers, laundry detergents, and baking soda, as well as other baking soda based products under the ARM & HAMMER brand; condoms, lubricants, and vibrators under the TROJAN brand; stain removers, cleaning solutions, laundry detergents, and bleach alternatives under the OXICLEAN brand; toothbrushes under the SPINBRUSH brand; home pregnancy and ovulation test kits under the FIRST RESPONSE brand; depilatories under the NAIR brand; oral analgesics under the ORAJEL brand; laundry detergents under the XTRA brand; gummy dietary supplements under the L’IL CRITTERS and VITAFUSION brands; dry shampoos under the BATISTE brand; water flossers and showerheads under the WATERPIK brand; cold shortening and relief products under the ZICAM brand; oral care products under the THERABREATH brand; and acne treatment products under the HERO brand. Its specialty products include animal and food productivity products, such as ARM & HAMMER baking soda as a feed additive to help dairy cows; BIO-CHLOR and FERMENTEN used to reduce health issues associated with calving, as well as needed protein; CELMANAX refined functional carbohydrate, a yeast-based prebiotic; and CERTILLUS, a probiotics products used in the poultry, dairy, beef, and swine industries. It offers sodium bicarbonate, cleaning, and deodorizing products. The company sells its consumer products through supermarkets, mass merchandisers, wholesale clubs, drugstores, convenience stores, home stores, dollar and other discount stores, pet and other specialty stores, websites, and other e-commerce channels, and specialty products to industrial customers and livestock producers through distributors. The company was founded in 1846 and is headquartered in Ewing, New Jersey.
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Durex (Reckitt)
Durex is a brand under Reckitt and is one of the most trusted names around the world dealing with sexual wellness. It is known, in particular, for its high-quality condoms. In the last few years, Durex has also extended the brand offerings by adding a collection of sex toys and intimate items, such as vibrators, rings, and pleasure gels, which can be used by oneself or couples. The body-safe materials, ergonomic design, and discreet packaging all serve to promote sexual well-being, destigmatize pleasure, and introduce it to consumers. Those innovations in the form of app-integrated devices and those specifically made for partner usage will present themselves as part of the Durex experience for the new-age consumer, those who want improved intimacy, technology-driven experiences, and holistic sexual health.
Revenue (2024) Reckitt
USD 17.89 Billion
LELO iAB
LELOi AB, trading as LELO, engages in the research, development, manufacture, and sale of intimate lifestyle products that include bedroom accessories, personal massagers known as pleasure objects, massage oils, and soy massage candles in Sweden and internationally. The company was founded in 2003 and is based in Stockholm, Sweden.
LifeStyles Healthcare Pte Ltd.
Lifestyles Healthcare Pte. Ltd. manufactures condoms, personal lubricants, and other related products. It offers condoms, lubricants, toys, and accessories under the brands SKYN, Jissbon, Blowtex, Manix, and LifeStyles. The company was incorporated in 2017 and is based in Singapore.
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TENGA Co., Ltd.
With its radical new products and design, TENGA Co., Ltd. has redefined the sexual wellness industry right from the outset. The TENGA Cup, which happened to be a functional and hygienic male masturbator, was adopted by men shortly after its launch, so much so that the company sold over a million pieces in its first year. TENGA has an increasingly wider range of products, with the Iroha line made for women and Uni-a gender-neutral toy-now including the wholly adopted ideal of inclusiveness as well as an end to stigma concerning sexual wellness. TENGA continues to deliver charmingly designed products that elicit the balance between function and cultural sensibility.
The sex toys market is expected to grow due to changing social attitudes toward sexual wellness, the rising online sales & e-commerce penetration, and the growing demand for female-centric products.
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