Cash Ur Drive Marketing IPO GMP, Price, Dates & Financial Review

Cash Ur Drive Marketing IPO GMP, Price, Date, and Review

Looking to invest in the latest SME offering? Here's everything you need to know about the Cash Ur Drive Marketing IPO, including IPO dates, price band, allotment schedule, financials, and the much-tracked Cash Ur Drive Marketing IPO GMP.

IPO Overview

• IPO Size: ₹60.79 crore

• Fresh Issue: ₹58.10 crore (44.69 lakh shares)

• Offer for Sale (OFS): ₹2.69 crore (2.07 lakh shares)

• IPO Open Date: July 31, 2025

• IPO Close Date: August 4, 2025

• Issue Type: Book-Built Issue

• Listing Platform: NSE SME

• Price Band: ₹123 to ₹130 per share

• Face Value: ₹10 per share

• Lot Size: 1,000 shares

• Minimum Investment (Retail): ₹1,30,000

About the Company

Cash Ur Drive Marketing Ltd, established in 2009, operates in the Out-of-Home (OOH) advertising space, offering:

• Vehicle wrap ads

• Digital murals & transit media

• EV charging station branding

• Print & event advertising

With headquarters in Noida and Chandigarh, the company is rapidly growing, especially in EV-centric and ESG-friendly advertising models.

Financial Highlights (FY23–FY25)

• Revenue (FY25): ₹142.18 crore (↑ from ₹97.77 crore in FY24)

• Net Profit (FY25): ₹17.68 crore (↑ from ₹9.22 crore in FY24)

• Cash Flow from Operations: –₹14.39 crore (FY25) — indicates rising working capital requirements despite profitability.

Cash Ur Drive Marketing IPO GMP Today

• Current GMP (as of Aug 3, 2025): ₹21 per share

• Expected Listing Price: ₹130 + ₹21 = ₹151 per share

• GMP Range in Grey Market: ₹18–₹21
  The Cash Ur Drive Marketing IPO GMP suggests strong market sentiment and an anticipated premium listing.

Subscription Status (as of Day 2)

• Overall Subscription: ~1.68×

• QIB Portion: ~3.51×

• Retail Investors: ~1.33–1.47×

• NII Portion: ~0.35×

• Total Shares Bid: ~51.93 lakh (vs. 30.95 lakh shares offered)

Use of IPO Proceeds

• Investment in advertising and tech platforms

• Capital expenditure for digital and EV-based advertising

• Working capital requirements

• General corporate purposes

Strengths

• Diversified portfolio across digital, transit, and EV-based media

• Consistent revenue and profit growth

• ESG-aligned advertising formats

• Strong QIB interest is visible in early subscription

Risks

• Negative cash flow despite profit raises concern over receivables

• Cyclical nature of the advertising industry

• Liquidity risk due to SME listing structure

• Low NII subscription may signal cautious sentiment among HNIs

Conclusion – Should You Invest?

If you’re a risk-tolerant investor looking for listing gains, the Cash Ur Drive Marketing IPO GMP of ₹21 signals positive grey market sentiment. However, for long-term investors, the negative cash flows and capital management should be monitored closely.

Verdict

• Recommended for short-term gains based on current GMP momentum

• Caution advised for long-term holding due to working capital pressures