The new report by Expert Market Research titled, ‘Indian Advertising Market Growth, Share, Size, Trends, Analysis, Report and Forecast 2023-2028’, gives an in-depth analysis of the Indian advertising market, assessing the market based on its segments.

The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.

The key highlights of the report include:

Market Overview (2018-2028)

• Historical Market Size (2022): INR 825.51 billion
• Forecast CAGR (2023-2028): 11.0%
• Forecast Market Size (2028):  INR 1544.07 billion

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The increasing expansion of the digital advertising industry, owing to the heightened adoption of smart devices, such as mobiles and laptops, is driving the market growth. The increasing branding and promotion strategies through social media by the major advertising firms in the country is gathering great investments in the internet/online advertising.

Moreover, the thriving television advertising owing to the increasing viewers of news channels and daily soaps is likely to bolster the market growth. Over the forecast period, the increasing disposable income, growing expansion of the FMCG companies, and rapid urbanisation of the country is likely to offer lucrative opportunities to the advertising market.

Indian Advertising Industry Definition and Major Segments

Advertising is defined as a method of communicating with the consumers of a product service. Advertising involves paid messages being conveyed by the ones who send them in order to influence the receivers. Advertising utilises various modes of communication, such as newspapers, magazines, and television to spread awareness about a product, opinion, or service.

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On the basis of segment, the market can be categorised into:

• Television Advertising
• Print Advertising
• Radio Advertising
• Internet/Online Advertising
• Mobile Advertising
• Outdoor Advertising

Indian Advertising Market Trends

The key trends in the advertising market in India include the technological advancements in the outdoor advertising, which include the use of LED display screens and ultra 4K display quality. Meanwhile, the increasing investment by the major food companies towards in store advertising, propelling the demand for high-quality advertising, are anticipated to be the crucial trends in the market.

Moreover, the increasing penetration of internet, coupled with the emergence of 5G technology, is anticipated to increase the smoothness of advertising on electronic gadgets, such as mobiles and computers. Over the forecast period, the growing expansion of medium and large enterprises is likely to motivate the business tycoons to focus on advertising strategies.

Key Market Players

The major players in the market are The Ogilvy Group, Rediffusion, Leo Burnett India, and Grey India, among others.

The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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