Brain health supplements enhance cognitive function and promote optimal brain health, through ingredients such as Omega-3 fatty acids, vitamins, minerals, and herbal extracts. These supplements are widely consumed by individuals suffering from mild cognitive impairment, Alzheimer's disease, and other neurological conditions.
Global brain health supplements market is estimated to be valued at US$ 9.0 Bn in 2023, and is expected tso exhibit a CAGR of 8.5% during the forecast period (2023-2030).
Market Dynamics:
The brain health supplements market is witnessing significant growth due to rising prevalence of age-related neurological disorders such as Alzheimer's disease and stroke among the geriatric population. According to Alzheimer's Association report of 2019, around 5.8 million Americans of all ages are suffering from Alzheimer's disease. The overall number of people aged 65 and older with Alzheimer's dementia is projected to nearly triple, from 5.8 million to almost 14 million by 2050. Additionally, growing consumer awareness about the benefits of supplements for brain health support is another major factor driving the demand for brain health supplements over the forecast period.
Healthy Aging Population Worldwide is Driving Increased Demand for Brain Health Supplements
As life expectancy continues to increase globally, more people are living longer lives. However, with advanced age comes an increased risk of age-related cognitive decline and diseases like dementia. To maintain brain health and functionality for as long as possible, many older individuals are increasingly looking to supplements that claim to support memory, concentration, problem-solving abilities and overall brain function. Population aging is expected to significantly drive the growth of the global brain health supplements market in the coming years.
Stricter Regulations on Marketing Claims Can Act as Restrain
With so many products entering the market backed by scientific-sounding but unsubstantiated claims, regulatory authorities across regions are tightening norms governing label claims and advertisements for supplements. Stricter scrutiny of individual ingredients and blends as well as proof of effectiveness can dampen the launch of some new products. Complying with evolving regulations necessitates more research and clinical trials, adding to development costs. This acts as one challenge for companies in this competitive space.
Personalized Recommendations Present a Major Opportunity
One major opportunity for industry players is the growing interest in personalized nutrition. As understanding of nutrigenomics, epigenetics and individual metabolism deepens, people expect customized plans rather than generic recommendations. Developing formulations tailored to specific genes, age, lifestyle, nutrition status etc. provides a valuable point of differentiation. Companies providing personalized recommendations and monitoring tools alongside supplements can expect stronger customer loyalty and referrals in the future.
Focus on Novel Delivery Systems to Drive Market Evolution
While traditional supplement forms like capsules and tablets will continue dominating sales, innovations spotlighting novel delivery methods present an emerging trend. Areas attracting interest include micro and nano encapsulation for enhanced absorption, water/oil-soluble powders for easy mixing, time-release soft gels/liquids for sustained effects and chewable forms for compliance. Technologies delivering ingredients to the brain more selectively and efficiently will enable reformulation of existing products. This focus on innovative delivery and targeted release holds potential to significantly expand the consumer base.
