Marketing on social networks is more than making posts to show your products or services. Platforms like Instagram, Facebook, and TikTok allow you to reach more people with less effort, so it's important to learn how to use them to benefit your business.
To harness social media's full potential, you must understand how to use social media marketing services to attract, nurture, and retain more customers.
Social media marketing is important because it satisfies customers' demand for businesses' digital presence and helps them get useful information about products and services.
Learn more about types of social media marketing in this article.
What Is Social Media Marketing?
Social media marketing is a set of techniques focused on finding your target audience on these platforms, captivating them with relevant content, and fostering a sense of community around your business.
In addition to promoting products or services, a marketing strategy at Creation Infoways applied to social networks can aim to:
- generate interactions;
- increase the visibility of the company (also known as brand awareness );
- drive traffic to a website to convert followers into customers.
3 Types of Social Media Marketing Services
Here are 3 types of social media marketing that work very well:
Social Media Optimization (SMO)
Social media optimization refers to the effort to improve the social media content your company already produces. The idea is to improve the quality of existing material to attract more customers who are aligned with your business proposal and build loyalty among those who already buy your products and services.
To achieve this, you need to analyze the profile of your ideal client and define your target audience. You must know how they behave, which networks they are most active in, and what content they prefer to see on these platforms. To do this, you can hire social media marketing services in Delhi.
In addition, it is useful to implement demographic and geographic segmentation so that the content is relevant according to where your prospects are located.
Marketing Viral
Viral marketing seeks to spread information about a company through the traditional word-of-mouth method. To give you an idea, 79% of people say that user-generated content greatly impacts their purchasing decisions.
It is a low-cost technique that is based on the game of sharing and disseminating content through social networks and other online platforms.
With this technique, companies do not need to invest a lot in promoting their content since they will not have to allocate too much money to advertisements or campaigns on social networks.
Just like the traditional strategy of reviewing a good product or service and recommending it, viral marketing has the potential to generate great reach and amplify the company's visibility.
The goal of social media marketing services in India is to get a lot of views on a post, whether it's text, a photo, or a video.
Influencer Marketing
In digital influencer marketing, the company contacts internet celebrities, better known as influencers, to promote a product to their networks. Thus, the followers of that influencer are attracted to your company.
A good example of influencer marketing is Lionel Messi with the potato chip brand Lays: Instagram.
If you work with influencer marketing, it's important to choose a celebrity whose followers are your target audience. Remember that it is not about increasing your followers but attracting more potential clients. If the conversion rate is low, having thousands of followers on social networks is possible.
Creation Infoways helps your agents view conversation history with your customers to personalize your social media marketing strategy and continue the conversation regardless of the channel they use—all thanks to omnichannel.
