The automotive industry is one of the ruling industries today. Cars, and heavy bikes, are the new normal now. This industry is so vast that it generates $670 billion in US revenue annually. Just imagine the magnitude of this revenue. And you might not know this, but France and Germany are two countries that are a permanent part of this revenue. Bugatti, Renault, and Citroën are a few of the French cars that are in heavy demand across the world. But let's not forget the demand for German cars, Audi, Volkswagen and Mercedes-Benz. Do you know these world-famous cars also gain popularity because of translation services?
Renault uses professional German translation services to meticulously convert technical specifications to ensure buyers have a clear understanding of a car's performance. The global demand for German and French cars brings translation services into the limelight.
In this read, we are going to talk about how translation services play a crucial role in helping Germany and France sell their exotic and luxurious cars out in the whole world.
Crossing Language Barriers and Gearing Up for Global Audiences
Have you ever wondered why car commercials sound different depending on where you watch them? It's because companies translate their messages to make sense in each country. For instance, the famous German car brand BMW. Their slogan in German is "Freude am Fahren," which means "Joy of Driving”. With word-to-word translations, it becomes difficult to capture the same feeling. So in the US, it becomes “The Ultimate Driving Machine”. Isn't it cool? In this way, everyone understands the excitement and fun of driving a BMW. And when you understand all the features, you can flex in front of your family and friends.
If we talk about German cars, they are extremely popular around the world, especially in France. French translation services play a vital role in making the features of these German cars understandable for French audiences. Other than that these services also provide translations into and from other languages keeping the global audiences in the sphere.
Nuances that Make a Difference
Automotive translations are tricky. Words like "voiture" (French for car) and "auto" (German for car) are easy, but what about car models or features? Let’s take an example, imagine a French carmaker, who wants to sell their sporty 208 model in the US. A simple translation of this won't be enough. So, they will call it the "208 GTi". "GTi" is a well-known term for high-performance cars in the US. So American car enthusiasts immediately understand the 208 is built for speed.
And here, French to English and English to French translation services were of crucial importance.
Tech Specs in Translation
Translating technical details like horsepower and fuel efficiency is super important. Companies like Peugeot and Mercedes-Benz opt for translation services to translate their technical features, for instance, navigation systems, voice commands, and user interfaces. It helps them increase global sales by removing the language barrier.
Tailoring the Message for Each Market
Car companies know what kind of features people in different countries care about most. This is why they cater to their global audiences depending upon their demand and requirements. With the help of translation, car guides and manuals are translated into multiple languages. Other than that, these automotive companies also work on their marketing and advertising materials to attract the target audiences.
Final Words!
To sum up, there is an increased demand for German and French cars in the global world. Translation services bridge the gap between car manufacturers and their buyers by translating automotive documents. Technical documents are translated by skilled translators who make sure that the message resonates with the target customers.
