Developing an effective digital marketing strategy is similar to mastering proper seasoning when cooking. Like an expert chef selecting the right blend of ingredients, a digital marketer must know how to balance search engine optimization (SEO) and Google Ads to be successful.

SEO and Google Ads are used to improve traffic for business websites. Edison SEO focuses on improving a site's organic search visibility by enhancing the quality and relevance of online content. One of the benefits of SEO is that it can provide consistent results and long-term ROI as it optimizes the various aspects of a website. SEO also contributes to establishing brand awareness through various types of content.

On the other hand, Google Ads is a type of pay-per-click (PPC) advertising that provides immediate visibility for a business website. As it follows the PPC advertising model, businesses using this need to pay a fee when the ad is clicked. Google Ads can appear as search engine ads, video ads, and other display options. 

Google Ads can target specific demographics and deliver measurable results immediately. Businesses can also use this digital marketing strategy to achieve short-term objectives and complement SEO campaigns.

There is no right or wrong answer for businesses deciding between SEO and Google Ads for their digital marketing campaigns. One strategy is not inherently better or more beneficial than the other since they both possess individual strengths suitable for different instances. An online marketing agency providing digital marketing services might even suggest that these should be used simultaneously. When combined, SEO and Google Ads can create a winning strategy that enables a brand to dominate and gain more audiences.

For more details about when it is right to use SEO and Google Ads, here is an infographic by Landau Consulting, an online marketing company that is also a Microsoft Access expert NJ.