You will have to reach out to your customers to increase your sales. Advertising and promotion help make your business familiar to your customers. The more people know your business, the higher the sales will be. Social media is the best way to connect with your target audience, but lately, companies have noticed the return on investment is higher with email marketing. It has become a powerful tool to:

• Interact with your audience
• Boost engagement
• Drive conversions

Email marketing has become the best practice to increase your sales. You can easily keep your customers in the loop about your products. You will need compelling campaigns to get the maximum output.

Email marketing is relevant this year, too because for the following reasons:

• It can provide a personalised campaign and enhance campaign performance.
• You can connect with a broader audience.

Essential email marketing trends

Here are the essential email marketing trends:

• Personalisation

Personalised email marketing campaigns can increase the return on investment. You will be able to convert your prospects into customers. Here are the benefits of personalisation:

• It is extremely cost-effective compared to the return against the cost of running the campaign.
• Personalised emails have higher conversion rates. You will see the benefits in the long run.
• The open rates are high because of personalised emails. Many people do not open emails when they receive them in their inbox. They think that they are promotional and mark them as spam. You can change this mindset by sending customised emails to your recipients.
• Just mentioning a recipient’s name is more than enough to make your email personalised. It makes you feel like you are directly talking to your customers.
• Personalised email marketing campaigns increase click-through rates as well. It also repeats purchases, which is extremely challenging.
• There are various tools that help you track your customers’ engagement, which in turn helps create personalised emails in a more effective way.
• Emails can increase the conversion rate if they showcase products they have shown interest in earlier. It will immediately capture their attention. It is not possible when you send generic emails. They may open it but will not click the call-to-action button.
• Email marketing uses attention-grabbing tactics. They can help bring your customers back to your store.
• You will certainly get a higher return on investment when open rates, click-through rates and conversion rates are high.

Undoubtedly, you will need to set a marketing budget. It can be quite expensive to run an email marketing campaign. You can take out business loans in Ireland in case you are running out of money. You should talk to a marketing expert to run the campaign on a low budget. It does not have to be too expensive. While borrowing money, make sure that your campaign will provide you with a lot of return, so the debt does not cost you a lot of money.

• An interactive experience for subscribers

Incorporate interactive elements into your emails to attract your users’ attention. It helps boost engagement. Some reports have figured out that interactive emails can substantially increase click-through rates.

You cannot obtain a return on your investment unless your users find your emails engaging. You will have to introduce some elements that hook them to your emails. There is no point in making your emails personalised if you cannot make them interactive to engage your recipients. Here are some tricks to make your emails interactive:

• You can add videos, infographics, images, GIFs and quizzes to make your email campaigns more interactive. Bear in mind people do not prefer to read plain text. You will have to put in effort to make it a bit interactive. These elements will help boost the conversion rate.
• Take advantage of gamification to encourage your recipients to spend more time with your emails. The gamification will help boost engagement.
• A call-to-action is extremely important because you cannot achieve your goal without one. Highlight the call-to-action button. Make sure that you use this button in different places to encourage your recipients to click and land on the destination page.

Brainstorm ways with your marketing team to introduce interactive elements in your emails. Use personal loans for bad credit in Ireland if you do not have enough money to invest in your email campaigns.

• Mobile optimisation

Make sure your emails are mobile-optimised. More than 70% of people check their emails on their mobile phones. You will suffer huge losses if your emails are not mobile-friendly. User experience is also a key factor in high returns on investment. Here is how you can optimise your emails to mobile phones:

• Make sure you use an email template design and format it to ensure it fits different mobile screens. Your users will more likely read emails when emails are mobile-optimised.
• Concise the subject line. Because it has a limited space, make sure your subject line does not cross that space. Otherwise, recipients cannot find what it is all about. The subject line should not be more than 30 characters.
• Do not forget to optimise graphics. Images and videos must fit the screen. They should go well along with the text. An unorganised display of text with images will put off your audience.
• Pay attention to the font size. It should be mobile-friendly. Too big fonts are not appealing at all.

You should check whether your emails are friendly to all types of mobile devices. Make adjustments if necessary.

• The use of artificial intelligence

 Artificial intelligence can help you analyse customer behaviour and preferences to make more personalised your email campaign. From purchase history to browsing patterns, these tools will help you align your email content to your users’ needs. A personalised approach will boost your engagement.

The bottom line

Email marketing is a great way to boost your conversion. You cannot take your business to new heights of success without an email marketing campaign. However, you should ensure that your email marketing campaign brings in results.

Keep your emails personalised, mobile-friendly and interactive. Hire a marketing expert who will help you come up with amazing email marketing ideas to boost the conversion rate. You may need to spend a lot of money on it. You can rely on loans if you need extra funding.