Oral hygiene is an important part of our daily routine to maintain good oral health. Dental floss is a vital oral hygiene product that removes food particles and plaque from between teeth, under the gumline and other hard-to-reach areas. It is made from nylon, silk or other synthetic fibers in the form of a thin tape. Using dental floss regularly helps prevent dental problems like gum disease, cavities, plaque buildup etc. Rising awareness about oral health and prevention of dental problems has been a major driver for growth of the dental floss market.
The Global Dental Floss Market Was Valued At US$ 588.7 Mn In 2021 And Is Forecast To Reach A Value Of US$ 732.5 Mn By 2028 At A CAGR Of 4.3% Between 2022 And 2028.
Key Takeaways
Key players operating in the dental floss market are Procter & Gamble, Colgate, Johnson & Johnson, Dr. Fresh. Procter & Gamble dominates the global dental floss market with its very popular brand Oral-B.
Rising periodontal diseases due to poor oral hygiene practices has been a major factor driving Dental Floss Market Demand. As per recent surveys, gum disease affects over half of all American adults. Regular flossing can help prevent gum disease.
Technological advancements like the addition of active ingredients in dental floss like mint flavoring, antibiotics etc. to give additional oral health benefits has boosted market growth. Floss picks and other easy to use formats have also gained popularity.
Market Trends
Floss containing antimicrobial and anti-inflammatory actives that can help prevent plaque formation and reduce gingivitis symptoms are gaining traction. Brands are focusing on introducing innovative products with additional formulations.
E-commerce platforms selling wide variety of dental floss products directly to consumers have grown during pandemic. Online shopping offers convenience and decent discounts.
Market Opportunities
Rising disposable incomes in developing markets like India, China provides huge potential for market players. campaigns promoting oral health and regular flossing habits can boost market growth.
Developing multifunctional flosses having features like freshening breath, whitening teeth etc. catering to changing consumer demands and preferences provides new opportunities.
Impact of COVID-19 on Dental Floss Market Growth
The ongoing COVID-19 pandemic has significantly impacted the growth of the dental floss market. During the initial outbreak and subsequent lockdowns imposed across various regions, dental clinics were shut down to avoid the spread of the virus. This led to a steep decline in routine dental procedures and visits. As dental flossing is generally done as part of daily oral hygiene at home, its demand was also affected significantly.
However, with growing awareness about oral health and its link to overall well-being, the focus on dental floss saw a renewed interest. Various dental organizations emphasized the importance of cleanings teeth at home during the pandemic. They advised people to stick to their regular flossing schedule to prevent gum diseases. Telehealth saw increased adoption as many dentists started virtual consultations and recommended oral care routines to patients.
Going forward, as lockdowns ease globally with vaccination drives, the market is expected to bounce back steadily. While preventive practices like dental flossing saw decreased demand during the peak pandemic times, the post-COVID scenario is anticipated to drive its usage. With continued safety protocols, more people are likely to prefer daily cleanings at home over routine dental visits for the near future. Manufacturers will focus on developing innovative floss variants while promoting their prevention-oriented qualities.
In terms of value, North America accounts for the largest share in the dental floss market currently. This is attributed to factors like growing dentistry expenditure, rising awareness about oral healthcare and availability of advanced floss products in the region. However, Asia Pacific market is poised to expand at the fastest pace during the forecast period. Increasing disposable income, growing middle class demanding quality healthcare and large population base are some key factors fueling future growth opportunities. Other emerging regions including Latin America and Middle East & Africa also present scope for substantial expansion.
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About Author:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.
