Born x Raised is more than just a clothing brand—it’s a cultural movement that embodies the raw, unfiltered essence of Los Angeles street culture. Founded in 2013 by Spanto (Christopher Printup), the brand emerged as a tribute to the city’s Chicano heritage, skateboarding, lowrider culture, and the unapologetic spirit of its neighborhoods. With its bold graphics, poignant messaging, and deep-rooted connections to LA’s underground scenes, Born x Raised has become a symbol of authenticity, resilience, and pride.

Origins and Founding Philosophy

Born x Raised was born out of Spanto’s personal experiences growing up in Venice, Los Angeles—a neighborhood historically shaped by gang culture, skateboarding, and Chicano influences. The brand’s name itself reflects its core philosophy: where you’re born shapes who you are, and where you’re raised defines your identity. Spanto sought to create a brand that honored his roots while challenging stereotypes and giving a voice to the marginalized communities that mainstream fashion often overlooks.

Unlike many streetwear brands that chase trends, Born x Raised stays true to its origins. Its designs incorporate vintage LA aesthetics, religious iconography, and Mexican-American cultural symbols, blending streetwear with storytelling. Phrases like "On the Turf" and "Criminal Original" pay homage to the struggles and triumphs of street life, while also serving as a reminder of loyalty to one’s roots.

Cultural Impact and Collaborations

One of the reasons Born x Raised stands out is its refusal to conform to industry norms. Instead of chasing corporate partnerships, the brand has collaborated with entities that align with its values. Notably, its work with the Los Angeles Dodgers and New Era resulted in a capsule collection that merged sports, street culture, and Chicano pride. The brand has also partnered with Stüssy, Vans, and even the NFL, but always on its own terms—ensuring that every collaboration stays true to its identity.

Beyond fashion, Born x Raised has influenced music, art, and activism. The brand has been embraced by hip-hop artists, skaters, and lowrider enthusiasts who see it as a genuine representation of LA’s underground culture. Spanto’s tragic passing in 2023 only solidified the brand’s legacy, as fans and collaborators rallied to keep his vision alive.

Design Aesthetic and Symbolism

Born x Raised’s designs are instantly recognizable—bold typography, vintage-inspired graphics, and a mix of English and Spanish slogans. The brand often uses religious imagery, such as the Virgin Mary or crosses, not as mere decoration but as a nod to the spiritual resilience of its community. Skulls, roses, and old-school lettering further reinforce its ties to Chicano art and street traditions.

Each collection tells a story, whether it’s about loss, survival, or celebration. Limited drops and handcrafted details ensure exclusivity, reinforcing the idea that Born x Raised isn’t just clothing—it’s a piece of cultural history.

Legacy and Future

Though Spanto is no longer physically present, Born x Raised continues to thrive under the guidance of his close collaborators and family. The brand remains a beacon for those who value authenticity over commercialization, proving that streetwear can be both rebellious and deeply meaningful.

In a world where fashion often prioritizes profit over purpose, Born x Raised stands as a reminder that real style comes from real stories. It’s not just about what you wear—it’s about where you come from and the legacy you carry forward.