Vietnam Sportswear Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Growth Rate: 3.46% (2025-2033)
The Vietnam sportswear market is experiencing rapid growth, driven by rising health consciousness, increasing disposable income, and a strong demand for both international and local brands. According to the latest report by IMARC Group, The Vietnam sportswear market size was valued at USD 792.00 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,075.29 Million by 2033, exhibiting a CAGR of 3.46% from 2025-2033.
Vietnam Sportswear Industry Trends and Drivers:
Vietnam's sportswear market is flourishing, driven by a rapid increase in their fitness culture and disposable income of its youthful population. The urban consumer base (millennials and young Gen Z) is adopting active lifestyles, thus creating demand for fashionable and functional athletic apparel, footwear and accessories. International brands are increasing their footprint, while local manufacturers are using Vietnam's strong textile industry to produce high-quality products at affordable prices. E-commerce platforms and social media marketplaces are changing the way consumers sho p, with influencers portraying sportswear as a key component of fashion and fitness lifestyles. Fitness events including marathons and yoga festivals are also helping to promote brands in Vietnam and encourage a move towards buying function-based products like athletic attire, running shoes, and exercise equipment (going to a gym, biking, running).
The rise of sustainability in Vietnam’s sportswear industry is reflected in eco-minded consumers who increasingly prefer brands utilizing recycled materials and sustainable production modes. Athleisure (the mix of sportswear with casual fashion) is gaining traction, appealing to people looking for flexible clothing options for both work and leisure. Retailers are enhancing in-store experience through interactive displays or customization options, while retailers and brands are providing personalized shopping and fitness trackers through the use of mobile phone apps. Many fitness centers and community sports clubs are developing providing customers with routes to participate. The further Vietnam develops its economy, the more the government is considering its role in creating a favorable environment for health and sports participation, which will undoubtedly assist in supporting its position in the sportswear market - Vietnam’s sportswear market is being placed for continued development in this dynamic market within Southeast Asia.
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Vietnam Sportswear Industry Segmentation:
The report has segmented the market into the following categories:
Product Insights:
- Shoes
- Clothes
Distribution Channel Insights:
- Online Stores
- Retail Stores
End User Insights:
- Men
- Women
- Kids
Regional Insights:
- Northern Vietnam
- Central Vietnam
- Southern Vietnam
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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